Job Description

· Ensure a high level of market penetration through flawless execution of fully integrated marketing plans.

· Consistently maintain brand guideline alignment among manufacturers, leadership team and sales operation.

Responsibilities

• Develop and implement brand marketing plans with SMART objectives across various channels and segments.
• · Coordinate marketing, advertising and promotional activities for assigned brands with the objective of ensuring maximum return on investment
• · Plan and execute events. Negotiate with relevant service providers in consultation with the Group Marketing Manager and the Group Commercial Director.
• · Perform analysis of market potential and utilization
• · Assist with the production of ongoing competitor analysis and reporting, with reference to pricing, presentation and promotion
• · Collect and analyze data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand
• · Analyze and evaluate industry trends and competitive landscape.
• · Make recommendations for new marketing/advertising/promotional activities based on the data collected from market research and analysis
• · Evaluate methods and procedures for collecting data such as surveys, opinion polls or questionnaires.
• · Monitor marketing plan spend against budget, keeping accurate records and highlight and justify where variances occur
• · Ongoing monitoring of marketing and advertising campaigns to ensure targets are met.
• · Prepare daily, weekly, monthly departmental reports as assigned by Group Marketing Manager and the Group Commercial Director.
• · Prepare post-evaluation reports to include Marketing spend at the end of each campaign, promotion, event activation.
• · Support creative development team with artwork creation as needed. Conceptualization and ideation of content that captures the attention of our target customers
• · Assist with copy writing for all marketing materials, including brochures, letters, emails, social media and website content.
• · Work in conjunction with sales teams to develop relevant sales material as needed.
• · Liaise with media and advertising partners for advertising opportunities.
• · Respond to sponsorship/donation requests as directed by Group Marketing Manager/Group Commercial Director.
• · Any other assigned tasks.

SNote: Customers are the heart of our business and our mandate is to deliver exceptional customer experience in all that we do.

Please note that responsibilities and tasks outlined in this job description are not exhaustive and may change as determined by the needs of the company.