Job Description

Brand Strategy & Development

• Develop and implement comprehensive brand strategies aligned with the company's business objectives.
• Maintain and strengthen the company's brand positioning and identity across all customer touchpoints.
• Ensure consistent brand messaging, tone of voice, and visual identity.

Marketing Campaign Management

• Plan, execute, and evaluate integrated marketing campaigns across digital, social media, and offline channels.
• Coordinate promotional activities, product launches, and seasonal campaigns.
• Monitor campaign performance and optimize marketing activities to maximize ROI.

Market Research & Consumer Insights

• Analyze market trends, customer behavior, and competitor activities.
• Identify opportunities for innovation and brand growth.
• Translate customer insights into actionable marketing strategies and product positioning.

Brand Assets & Cross-Functional Coordination

• Oversee the development of packaging, marketing materials, and brand visuals.
• Collaborate with Design, Sales, Production, and Product Development teams to ensure brand consistency.
• Support new product launches through effective branding and communication strategies.

Performance & Continuous Improvement

• Monitor brand performance using relevant KPIs and market data.
• Measure campaign effectiveness and recommend improvements.
• Stay updated with industry trends, digital marketing developments, and consumer preferences.
• Continuously identify opportunities to strengthen brand equity and customer engagement.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or a related field.

Experience

• 3-5 years of experience in Brand Management, Marketing, or Consumer Marketing.
• FMCG industry experience is mandatory.
• Experience managing integrated marketing campaigns and product launches is highly preferred.

Technical Knowledge

• Strong understanding of brand management principles and consumer marketing.
• Experience with digital marketing platforms and social media marketing.
• Knowledge of market research techniques and performance analytics.
• Proficiency in Microsoft Office and marketing analytics tools.
• Familiarity with graphic design workflows and creative development processes is an advantage.

Competencies

• Strategic thinking and business acumen
• Creativity and innovation
• Strong analytical and problem-solving skills
• Excellent communication and storytelling abilities
• Project management and organizational skills
• Cross-functional collaboration and stakeholder management
• Results-oriented mindset with attention to detail
• Ability to work in a fast-paced FMCG environment
• Leadership, initiative, and decision-making skills