Mondelēz International

Brand Manager, Stride Flavor Line

Mondelēz International  •  Shanghai, CN (Onsite)  •  21 days ago
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Job Description

'(Stride flavor line includes floral flavor + novel LE contribute ~300M RMB annual NR.The business is growing and we see opportunity to build it as incrementality driver as well as weapon to recruit young females.)'1. Collaborate MM to develop strategic plan and define short-term and long-term (3-year) growth opportunity with clear innovation pipelines and product ideas based on consumer trend and insight.2. lead flavor line business from end to end and closely collaborate with Trade MKT and sales to plan and execute brand activations.3. Lead innovation projects from planning to luanch incl. developing solid strategic plan, generating pipeline and innovation concepts, managing I2M process with cross-fucntional collaborations4. lead content programs (综艺, IP, 热剧 etc.) to support business and recruitment of young females5. (scope to be expanded after probation): lead Stride gaming gum platform: build up gaming occasion via tailor-made portfolio and activation

1. At least 5 years marketing experience in FMCG industry
2. A good foundation of marketing and business knowledge
3. Solid experience of both brand innovation and brand communication
4. Strength in creative idea generation/ driving content exellence
4. Fluent English communication (with regional team)

No Relocation support available


Business Unit Summary

Mondelēz International entered the China market in 1984. Headquartered in Shanghai, Mondelēz Greater China is a leading company in the snacks business, including biscuits, Chocolate, candy & gum, and beverages. With over 4,000 employees, Mondelēz has established manufacturing plants in East, South and North China as well as a Global Biscuit R&D Technical Center in Suzhou. The Chinese name Yi Zi (亿滋) represents the company’s vision to bring an abundance of deliciousness to consumers.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Casual (No Fixed Hours)Brand & Portfolio ManagementMarketing

Mondelēz International

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world.

Our Purpose

Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way.

Our Brands

We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.

Our People

Our 80,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are.

Our Strategies

We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities:

• Growth: accelerate consumer-centric growth

• Execution: drive operational excellence

• Culture: build a winning growth culture

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
Greater Chicago Area, IL
Year Founded
2012
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