Job Description

We are looking for a dynamic and commercially minded Brand Manager to lead the growth and positioning of the Redbat and Anatomy brands within Sportscene. This role is responsible for driving brand relevance, developing impactful marketing strategies, managing strategic partnerships, and ensuring the delivery of compelling brand experiences that resonate with current and future consumers.

The successful candidate will be highly creative, trend-aware, consumer-focused, and passionate about streetwear, youth culture, and brand storytelling.

• Drive brand growth and strengthen the market positioning of Redbat and Anatomy within Sportscene.
• Analyze brand positioning, customer insights, market trends, and competitor activity to identify opportunities for growth and innovation
• Shape and communicate the long-term brand vision, strategy, and positioning across all touchpoints
• Translate brand strategy into effective marketing plans, campaigns, and go-to-market initiatives.
• Manage and execute marketing plans for strategic brand partners and collaborations
• Lead creative development and campaign execution that inspires consumer engagement and drives action
• Oversee all ongoing marketing, advertising, and promotional activities for the brands
• Monitor campaign performance and provide reporting on ROI, KPIs, and overall effectiveness
• Align internal stakeholders and teams around the brand direction, priorities, and execution plans
• Manage and guide a team working on brand initiatives and campaign delivery
• Stay ahead of emerging marketing trends, youth culture shifts, and competitor movements to ensure continued market relevance.

• Degree or Diploma in Marketing, Brand Management, Communications, Business, or a related field
• Minimum 5 years’ experience in brand management, marketing, or a similar role within fashion, retail, or lifestyle brands
• Strong understanding of youth culture, streetwear, sneaker culture, and consumer behaviour
• Proven experience in developing and executing successful brand and marketing campaigns
• Strong project management and stakeholder management skills
• Excellent communication, presentation, and leadership abilities
• Strong analytical skills with the ability to interpret data and consumer insights

• Ability to work in a fast-paced, trend-driven retail environment

Skills:

• Creative and strategic thinker with a passion for sneakers, streetwear, and youth culture.
• Strong project management and organisational skills, with the ability to juggle multiple tasks and meet deadlines in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to build relationships with creative partners, influencers, and internal teams.
• Strong understanding of digital and social media trends and how they can be leveraged to grow a brand.
• Analytical and detail-oriented, with the ability to track and measure the success of campaigns.
• Innovative mindset, always looking for new ways to push the boundaries of the brand.

Behaviours:

• Builds Effective Teams - forms, develops and leads a group of individuals toward the achievement of a common team objective
• Business Insight - applies market and business insights in order to drive organisational objectives
• Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
• Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
• Financial Acumen - understands and applies financial concepts and principles to make informed financial decisions
• Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
• Organizational savvy - understands and navigates dynamics created by processes, systems, and people
• Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.

We’re the designers, the makers, the shakers and the teams behind the scenes.

Are you with us?