Job Description

Step into a brand that moves culture.
Sneaker Factory is a proudly South African footwear and apparel brand, making authentic style accessible to customers who value both aspiration and affordability. Backed by TFG, we’re on a mission to deliver impactful, omnichannel experiences—and we’re looking for a commercially driven Brand Manager to lead the charge.

This is not a traditional brand role. It’s a hands-on, performance-led marketing position where you’ll drive campaigns across stores, digital platforms, and brand partners—with real impact on sales and growth.

• Lead Omnichannel Campaigns
Own and deliver integrated marketing campaigns across retail and digital channels—from concept to execution—aligned to trading calendars and commercial objectives (sales, traffic, conversion).

• Drive Digital Performance
Manage and optimise campaigns across paid media, CRM, social, and e-commerce. Own performance outcomes including ROI, ROAS, conversion, and revenue contribution, turning insights into action.

• Own Content, Social & Brand Expression
Oversee content strategy, campaign messaging, and social media execution. Manage influencers, agencies, and brand shoots to ensure consistent, high-impact brand storytelling across all touchpoints.

• Drive Brand & Supplier Value
Partner with footwear and apparel brands to deliver integrated, full-funnel campaigns that drive mutual commercial growth, increased brand investment, and stronger in-store and digital presence.

• Deliver Retail Execution Excellence
Ensure consistent, high-quality execution across all stores, including activations, events, VM, and community initiatives that drive footfall, conversion, and brand experience at scale.

• Lead, Integrate & Scale Performance
Work cross-functionally with buying, operations, e-commerce, and creative teams to embed marketing into the commercial trading cycle. Lead and develop a team to deliver campaigns efficiently while continuously improving performance and execution standards.

• Measure & Optimise Performance
Own campaign reporting across digital and retail, providing clear insights on performance, learnings, and opportunities to improve future campaigns.

• 6–10+ years’ experience in retail or consumer marketing
• Degree in Marketing

• Proven success in digital and in-store campaign execution

• Strong commercial acumen and performance mindset

• Experience managing agencies and developing teams

• Passion for sneakers, fashion, and youth culture

• Highly organised, creative, and results-driven

• Ability to be both strategic and creative in managing multiple social media platforms
• Ability to function in a diverse, multi-functional team (trade, e-com, VM, ops, merch, etc)

Skills:

• Analyze Alternatives and Recommend Solutions

• Business Requirements Analysis

• Perform Gap Analysis

• Reporting and Budget management

• Supplier Relationship Management

• Stakeholder management

• Digital optimisation of campaigns

Behaviours:

• Builds Effective Teams - forms, develops and leads a group of individuals toward the achievement of a common team objective

• Business Insight - applies market and business insights in order to drive organisational objectives

• Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner

• Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success

• Financial Acumen - understands and applies financial concepts and principles to make informed financial decisions

• Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems

• Organizational savvy - understands and navigates dynamics created by processes, systems, and people

• Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation

Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.

We’re the designers, the makers, the shakers and the teams behind the scenes.

Are you with us?