Job Description

On behalf of one of our esteemed clients, a world’s leading company
driving mass adoption of smart irrigation solutions to fight scarcity of food, water
and land,we are
currently looking for a top talented Brand Manager SEA to be based in
Thailand.

Position: Brand Manager SEA

Report to:Managing Director

Location:Bangkok,
Thailand

Job Type:Permanent

Salary Range:According
to experience and capabilities
Benefits:2 months bonus on personal
performance, private health insurance, provident fund, company
mobile phone and laptop, Thai Public Holidays, 12 days annual leave.

The client

With 33 subsidiaries and 17 manufacturing plants worldwide, our client is
a world's largest irrigation company and the global leader in precision
irrigation solutions committed to fight scarcity of food, water and land, for a
sustainable future. Delivering innovative, tailor-made irrigation and
fertigation solutions to millions of farmers, allowing smallholders to
large-scale agricultural producers, in over 110 countries, to grow more with
less.

Founded in 1965, our client specializes in end-to-end solutions from
the water source to the root zone. Delivering irrigation and greenhouse
projects, as well as landscape and mining solutions supported by engineering,
project management and financing services. Our client is also leading the way
in digital farming, integrating real-time monitoring, analysis and automated
control into one state-of-the-art system.

Our client’s solutions are changing the economics of agriculture and
helping the world grow more with less.

The mission

The Brand Manager SEA will promote our client
globally recognised brand and flawlessly execute high-impact content to engage,
educate and inspire their diverse audience and drive leads.

Responsibilities

· Brand Management

o Work with the MD
and commercial team to define the positioning of our client brand in South East
Asia.

o Take brand
ownership and provide the brand story and strategies to drive customer
engagement and ensure all internal stakeholders act as Brand Ambassadors.

o Translate brand
strategies into brand plans and go-to-market strategies that will further the
brands reputation and image in the market.

o Monitor market
trends, research consumer markets and competitors’ activities to identify
opportunities and key issues

· Creativeness

o Bring new ideas
for branding, campaigns, and marketing messages.

o Understand design
and be able to develop excellent creative work across print, video and digital
using the Adobe Suite (Photoshop, Acrobat, Premiere Pro or After Effects,
InDesign, and Illustrator).

o Lead creative
development and create motivating stimulus and calls-to-action. Write detailed
technical/sales copy, execute photo/video shoots, storyboard ideas and mock-up
web designs.

o Set up and
maintain our client’s New website

· Campaigns

o Create a library
of compelling multi-media content for each product that will generate interest
in the subject/product/brand and establish our expertise and thought
leadership.

o Measure and
report performance of all marketing campaigns, and assess against goals (ROI
and KPIs).

o Execute on the
campaign calendar utilising landing pages, LinkedIn, YouTube, Facebook,
WhatsApp, Line, websites etc. to deliver content that will generate, qualify
and nurture leads for the sales team to engage and close

· New Product
Development

o Work with Sales, Operations
and Engineering teams to develop new product ideas, launch strategies, product
life-cycle management and drive the profitability of your brand portfolio.

o Generate stories
based on well thought out positioning strategies

· Leadership

o Proactive to inspire
and move cross-functional groups, leading the business in a unified direction
and with a common vision

· Exhibitions,
Conferences & Events

o Leading the
organization, coordination and participation in exhibitions, conferences and
events and represent our client’s Brand at its best.

Outcomes

The overall outcome is the successful implementation of brand and
product plans, and the subsequent development of marketing efforts that
directly increase the value and performance of our client’s portfolio.

· Brand Management

o Develop creative
and strategic brand plans and activities within 4 months.

§ Define the positioning.

§ Establish and own the tone of voice.

§ Develop the narrative and audience connection (internal and external)

· Web Development

o Ongoing updates and maintenance of the company
website

· Lead Generation

o Together with the
MD and Commercial team, develop and implement a detailed content marketing
strategy for the product/brand portfolio within 2 months that will drive
inbound leads.

o Ensure there are
weekly Facebook & LinkedIn posts, ongoing SEO and PPC advertising
programmes to generate qualified inbound leads.

§ Success will be measured on traffic-to-lead ratio, cost per lead,
inbound ROI, organic traffic, average position and conversion rates.

o Work with MD and
commercial team and your own business analysis skills to create outbound
opportunities including eDMs, phone scripting, banner ads, press releases (i.e.
around product launches) and targeted trade shows that will generate outbound
sales enquiries.

§ Success will be measured against impressions, cost per impression,
click-through rates, quality scores, conversion rates and cost per conversion

· Content Creation

o Use our client’s
content bank to develop a content bank for the Southeast Asia BU within 12
months including:

§ White papers, best practice guides, video content, presentations and
editorials/advertorials.

§ Create all collateral including datasheets, brochures and presentations

Qualifications

• 3+ years Branding/Marketing
  experience.
• Bachelor’s Degree
  in Marketing/Branding.
• Direct experience
  in the Advertising, Marketing or Design industries. Agency experience is
  preferred.
• Must have strong
  design and layout skills with high proficiency in the Adobe Suite as well as
  Video editing capabilities.
• Be confident in Web
  development, Web design and the use of digital in-bound marketing tools.
• Proven commercial
  success through brand management activations.
• Ability to
  execute lead generation campaigns from conceptualisation to analysis and
  optimisation.
• Experienced in
  writing and editing technical sales copy.
• Demonstrated
  capability to collaborate in cross functional and cross geographical team.
• Thai native with fluency in English (both orally and written).

• Smart, self-learner, loves acquiring new skills and likes being out of their comfort zone.
  
• Motivated, ambitious, driven and hard-working.
  
• Passionate about Marketing and Branding, understands the importance and impact on success.
• Creative, eye for good design.
  
• Resourceful, problem-solving, shows initiative.
  
• Exceptional attention to details, methodical.
  
• Finishes to completion, organized, analytical, disciplined and gets things done.
  
• Buys into company vision, sees long-term future for themselves.