POSITION SNAPSHOT
Location: Head Office, Bangkok
Company: Nestlé
Department: Brand Management (Coffee)
Full-time
Minimum 5+ years of experience in Brand Management and Marketing, especially in MNC FMCG
A DAY IN THE LIFE…
Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
Contributes to development and executes strong, functionally aligned brand.
Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand.
Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences.
Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.
ARE YOU A FIT?
Bachelor’s degree in Marketing, Business Administration or related field.
Minimum 5 years of experience in Brand Management from FMCG (MNC)
Strong in people & project management.
Experienced in business planning, monitoring, analysis, and strategizing.
Leadership & coaching principles.
Computer Literacy.
Good command in English & Thai.
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.
We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.
Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.
Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
House rules: https://nes.tl/HouseRules
