Job Description

Brand Manager / Product Marketing Manager

Client A global, market leading niche manufacturer who continues to expand their product portfolio, are looking for a dynamic and commercially minded Brand Manager to bring our new products to life in the market. Someone with infectious enthusiasm, a sharp creative instinct, and a drive to make things happen.

The Role
This is a pivotal role sitting at the intersection of product development, marketing, and sales. You will act as the voice of the product, defining its identity, crafting compelling narratives, and equipping the sales teams and distributors with the tools and confidence they need to succeed.

You are a storyteller, strategist, and enabler, someone who can translate product features into meaningful customer benefits and create a strong, differentiated market position.

Key Responsibilities

Product Identity & Storytelling

• Define the brand identity, positioning, and narrative for new product launches
• Translate technical specifications into compelling, customer-focused stories
• Create messaging that resonates emotionally and commercially with target audiences

Sales Enablement

• Develop high-impact sales tools including product sheets, presentations, case studies, FAQs, and competitive narrative
• Partner closely with the sales team to ensure they have what they need to win in the market
• Support the development of pitches and proposals for key opportunities

Positioning & Market Insight

• Conduct market and customer research to inform product positioning
• Identify and articulate clear unique selling propositions (USPs)

Sales Training & Engagement

• Deliver engaging sessions to educate sales teams on new products, in person, via Teams and on Webinars
• Ensure teams understand both the “what” and the “why” behind each product
• Act as an ongoing resource for product-related queries and support

Feedback & Continuous Improvement

• Gather insights from sales teams and customer interactions
• Attend sales & marketing meetings or calls to understand real-world challenges
• Refine messaging and strategy based on feedback and performance

About You

• Proven experience in Brand Management, Product Marketing, or a similar role
• Strong storytelling skills with the ability to simplify complex ideas
• Commercially aware with a clear understanding of sales processes
• Experience creating sales enablement tools and supporting go-to-market strategies
• Confident communicator and presenter
• Analytical mindset with experience in market and competitor analysis
• Collaborative, proactive, and results-driven

Key Competencies

• Customer-centric storytelling
• Strong empathy for sales teams and their needs
• Strategic thinking with attention to detail
• Ability to influence across multiple stakeholders
• Creative yet commercially grounded approach
• Buzzing with fresh ideas, highly engaging character,

Why Join?

• Be part of an innovative and design-led organisation
• Play a key role in shaping how products are brought to market
• Work closely with cross-functional teams in a collaborative environment
• Opportunity to make a visible impact on business growth
• Working with the creative team to design marketing literature and material
• A highly competitive salary with strong company benefits
• An environment and team who are driven, engaging and commercially savvy, enabling you to shine and stand out in your role.

If you are passionate about building brands, enabling sales success, and bringing products to life through powerful storytelling, we would love to hear from you.

Join this dynamic team and contribute to the continued growth! If you’re an ambitious individual with a passion for your work, we’d love to hear from you.

About Square Peg Associates:

At Square Peg Associates, we are a leading recruitment consultancy specialising in finance and commercial business professionals within the North West of England. Our approach is personal and tailored to each candidate. We not only consider the qualifications listed on their CVs but also take the time to understand them on a deeper level. Before representing any candidate to our esteemed client base, we build strong relationships with them.

If you’re interested in exploring our current vacancies, visit our website at Squarepegassociates.co.uk.