Job Description

Shape the future of premium hospitality across Europe and EMEAA.

What does it take to strengthen the performance of more than 150 premium hotels, unlock new growth and bring brand-defining hotels to life across one of the world’s most diverse regions?

We’re looking for an experienced brand professional to help shape and deliver the next chapter of our premium brands across Europe. This is a strategic, high-visibility role spanning the existing estate and future pipeline, with opportunities to develop premium segment and individual brand solutions across Europe and EMEAA.

You’ll use market, guest, owner and performance insight to identify where we can strengthen our brands, improve hotel performance and unlock quality growth, then work across the business to turn those opportunities into action.

This role is based in Windsor with hybrid working and occasional travel across Europe where needed.

WHAT YOU’LL DO

• Shape premium segment and individual brand strategies for Europe and EMEAA, identifying opportunities to strengthen propositions, improve performance and unlock growth.
• Optimise the performance and brand health of the European estate, using insight and data to diagnose opportunities and develop focused improvement plans with regional and hotel teams.
• Support growth in priority markets, developing compelling brand and owner propositions and helping create a strong, sustainable pipeline.
• Help bring new hotels and conversions to life, partnering with Development, Design, Hotel Lifecycle and Growth, Operations and owners, with particular focus on landmark and brand-defining openings.
• Lead high-impact brand and guest experience projects from strategy to implementation, spanning areas such as stay propositions, design, food and beverage, service and commercial activation.
• Influence senior leaders, owners and cross-functional partners, building alignment around strategic choices and translating brand strategy into distinctive hotel experiences.

WHAT YOU’LL BRING

You’ll be a commercially minded brand leader, equally comfortable shaping strategy and making it happen across a complex, multi-market estate. You can move from portfolio-level thinking to the realities of an individual hotel, combining a clear point of view with the ability to bring others with you.

Strong experience in brand management, strategy or marketing is essential, ideally across a physical estate, network or multi-market portfolio. Hospitality experience would be a natural fit, but we’re equally interested in relevant experience from sectors such as retail, travel or consumer services.

• Strong strategic and analytical capability, turning market, consumer and performance insight into clear choices and action.
• A strong understanding of how brand, guest experience, commercial performance and growth connect.
• Experience leading complex, cross-functional projects across multiple markets from strategy through to implementation.
• Confidence influencing senior stakeholders, owners or investors and navigating competing commercial priorities.
• A strong eye for brand and guest experience, paired with commercial judgement, independence and a bias for action.

Ready to shape premium brands, strengthen hotel performance and create the next generation of brand-defining hotels? We’d love to hear from you. Apply now.

Closing date for applications Tuesday 17th November

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At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?