Job Description

Key Responsibilities

• Develop and implement brand strategies aligned with business goals
• Manage brand positioning, identity, and guidelines across all platforms
• Plan and execute marketing and promotional campaigns (online & offline)
• Monitor brand performance, market trends, and competitor activities
• Coordinate with sales, design, digital, and external agencies
• Manage product launches, campaigns, and brand activations
• Ensure consistency in communication, packaging, advertising, and visual identity
• Analyze campaign results and prepare performance reports
• Manage brand budgets and ensure cost-effective marketing activities

Requirements & Qualifications

• Bachelors degree in Marketing, Business Administration, or related field
• Proven experience as a Brand Manager or similar role
• Strong understanding of branding, marketing, and consumer behavior
• Excellent communication, presentation, and leadership skills
• Experience in digital marketing and social media branding
• Analytical mindset with ability to interpret data and insights
• Ability to manage multiple projects and meet deadlines

Preferred Skills (Added Advantage)

• Experience in retail / luxury / FMCG sector
• Knowledge of GCC or Middle East market