Key Responsibilities:
1. Innovation & Product Development
o Lead consumer insights-driven innovation to identify high-potential snacking opportunities that align with Oreo’s brand equity while delivering disruptive, sensory-rich experiences.
o Collaborate with R&D and product teams to develop and validate new munching formats through full-cycle consumer testing and feedback.
o Build and manage a 3-year innovation pipeline with clear growth milestones and commercialization roadmap.
2. Strategic Leadership & Planning
o Develop and execute integrated marketing strategies to grow Oreo Snack’s market share and strengthen brand relevance.
o Set annual business objectives and KPIs aligned with overall brand and category goals.
o Identify and leverage emerging trends and market gaps to expand the Oreo Snack consumer base and drive occasion-based consumption.
3. IMC Campaign Management
o Lead end-to-end planning and execution of integrated marketing campaigns across digital, social, traditional media, and experiential platforms.
o Partner closely with creative, shopper marketing, connection planning, and external agencies to deliver cohesive, high-impact campaigns that drive engagement and sales.
4. Marketing Operations & Performance
o Manage marketing budgets efficiently, ensuring optimal resource allocation and ROI.
o Provide regular reports on financial outcomes, consumer response, and strategic progress.
o Regularly share project updates and business insights with global teams, aligning local execution with global strategy while integrating global resources and best practices.
Qualifications:
· Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
· Proven experience (3-5 years) in brand management, preferably in FMCG or food & beverage industries.
· Strong understanding of consumer-driven marketing and flavor insights.
· Excellent project management, collaboration, and leadership skills.
· Creative problem-solving ability with attention to detail and data-driven decision-making.
· Passion for brands, innovation, and creating unique consumer experiences.
What We Offer:
No Relocation support available
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
RegularBrand & Portfolio ManagementMarketing
Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world.
Our Purpose
Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way.
Our Brands
We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.
Our People
Our 80,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are.
Our Strategies
We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities:
• Growth: accelerate consumer-centric growth
• Execution: drive operational excellence
• Culture: build a winning growth culture
