Responsible for the business process including qualifying, packaging, pricing, gaining support from the key internal and external stake holders, present, forecasting volume, and getting budget approval.
Conducts analysis and periodical reviews of the brand's sales performance, competitive information, and market conditions to enhance the business, marketplace performance and competitiveness.
Drives product positioning and competitive selling strategies as well as providing leadership in managing the logistics, market share and profitability of the brand in partnership with trade marketing and sales management team.
Identifies, develops and launches business building programs and products supporting the brand portfolio.
Works proactively with the sales and trade marketing team to identify and develop programs to generate sustainable sales and proper alignment with existing market plans.
Collaborates and builds amazing relationships with key external and internal stakeholders to advance the business marketplace performance
Conceptualize strategic initiatives and implement details of a campaign
Implement projects and execute strategies with cross-functional teams
Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.
Monitoring product distribution and consumer reactions through focus groups and market research
Employ research agencies to conduct studies on consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
Qualifications:
With 5-10 years of work experience in Brand marketing at FMCG industry (snack, beverage, food)
College graduate of any 4-year course
Amenable to work in an onsite set-up and Monday to Saturday schedule
