Job Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
We are looking for a dynamic and experienced Brand Manager to join our team and help shape impactful, patient-centric marketing strategies. This role offers the opportunity to work across functions, influence stakeholders, and contribute to the successful delivery of marketing-led initiatives in a fast-paced pharmaceutical environment.
Responsibilities:
- Develop & propose Marketing inputs to the Brand Plan with a patient-centric focus
- Synthesise cross-stakeholder insights to form a Marketing perspective on Brand issues, competitive positioning and market dynamics
- Maintain an up-to-date understanding of customer perspectives through regular engagement with stakeholders (e.g. in-field visits)
- Lead the local digital maturity assessment and ensure delivery of digital listening/engagement activities (in-house or via agencies)
- Optimise channel mix for Marketing and cross-functional campaigns; advise others on the optimal use of channels
- Become an extended member of the Brand Team and share Brand Team priorities with the IFT
- Play an active role with the IFT, managing the CLM process and overseeing implementation of CLM activities
- Implement segmentation with IFT, develop segment profiles and drive development of customised materials to each target segments
- Provide input to (or manage) forecasting and KPI monitoring; support budget planning and tracking for Marketing team activities
- Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols
In this role, you will:
- Turn patient empathy into effective strategies and tactics
- Tailor messages to diverse customer and stakeholder groups
- Lead projects and collaborate across functions to ensure successful delivery
- Support forecasting and KPI tracking with strong analytical thinking
- Influence stakeholders, solve complex challenges, and present with confidence
Qualifications
Knowledge and Expertise:
- Understanding of the healthcare environment and its evolving landscape
- Knowledge of channel mix techniques
- Financial processes and business acumen
- Awareness of competition, customer base, reimbursement, and market access processes/issues
- Understanding of pharmaceutical industry business practices, policies, and procedures
- Fluent English
- Knowledge of market research principles and opportunities
- Marketing experience, ideally across a diverse blend of healthcare and other industries such as consumer or media
- Experience working in other functions is preferred, including sales experience in any industry
What you bring:
- Strong understanding of the healthcare environment and pharmaceutical industry
- Experience in marketing, ideall.çşğ-y across healthcare and other industries
- Fluent English, having advanced communication skills in local language
- Educated to degree level, or equivalent (higher degrees or marketing qualifications preferred)
- At least 3 years of experience as a Brand Manager or similar role
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
