Are you a trailblazer with a passion for brand building and a desire to make a difference in the healthcare industry? Look no further than Perrigo, a leading global provider of over-the-counter healthcare products. As the Brand Manager Local Brands, you will have the opportunity to shape the future of our VMS brands and connect with the next generation of consumers. Join us in our mission to empower individuals to take control of their health and well-being, while unleashing your creativity and innovation in a dynamic and inclusive work environment. Together, we can create a lasting impact on the lives of millions, all while kick-starting your career in an industry that truly matters. Are you ready to leave your mark?
As you will be part of the Benelux marketing team and joining the South-West Perrigo cluster, you will find an international environment which allows you to connect and work together with both local as international marketing colleagues but also other departments such as Media & Digital, Trade marketing (CS&E), Sales or Regulatory Affairs. Still enthusiastic to help us grow our VMS brands to the next level?
As a Brand Manager Local Brands you will be responsible for:
Brand Strategy: Help building and implementing brand strategies to enhance brand awareness, market positioning, and consumer loyalty.
Brand Identity: Maintaining the brand's overall image, tone, and personality. Ensuring consistent messaging across all marketing channels and materials, including advertising campaigns, social media, website, and packaging.
Product Launches: Planning and executing successful product launches.
Marketing Campaigns: Overseeing the creation and execution of marketing campaigns together with the media & digital team and agencies.
Market Analysis: Utilizing centrally lead market research and consumer insights to understand target audiences, their needs, preferences, and behaviors. Applying these insights to develop effective marketing strategies and tactics that resonate with consumers.
Budget Management: Managing marketing budgets, ensuring effective allocation of resources to maximize return on investment. Tracking expenses, analyzing costs, and providing regular reports to senior management.
Performance Tracking: Tracking and analyzing brand performance metrics, such as market share, brand awareness, and customer satisfaction. Using data-driven insights to identify areas of improvement and discuss strategies with the Central team to enhance brand performance.
What do you need to be successful in this role?
An above-average interest in food supplements
You are independent, take initiative and have a curious nature
You are able to analyze complex data and draw concrete conclusions and actions
You have strong communication and presentation skills and know how to convince on subject-matter, also towards executive and corporate teams
You are good at bringing people together from different disciplines to ensure smooth project management
Willingness to travel between the Dutch office (Rotterdam) and the Belgian office (Ghent) according to business needs
Required experience:
3-5 years of experience in FMCG or OTC marketing
Relevant education, higher degree required
Proven experience with product innovation & NPD processes, business marketing, P&L management
Proven experience with brand and advertising strategies, asset productions and media planning
Native Dutch & very good English language skills. French is an added value
Experience in leading projects involving cross functional, international collaborations in a corporate environment
What we can offer you:
A competitive salary and very good secondary employment benefits
A hybrid working environment where you are at our office in Rotterdam or Ghent 3 days a week and the other days at a location of your choice
Perrigo is a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula.
We are driven by our mission to Make Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, ACO®, and many more.
