Job Description

Job Title: Brand Manager - Lipton

Location: Hemel – Hybrid – weekly expectation to be on site and other Carlsberg Britvic sites where needed

Job Length: 12 Month FTC – Full Time

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (inc bank holidays)
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK. As the Dynamic, Multi-Beverage Powerhouse, we are united by a single, consistent goal: ensuring our people thrive.

About the role:

We are now recruiting for a Brand Manager – Lipton, reporting into the Marketing Controller. This role will be pivotal in delivering our 2026 growth goals and within the Hydration marketing team, the Brand Manager will be critical to accelerating the growth for Lipton and Carlsberg Britvic.

Role Responsibilities:

• Partner on the Lipton growth strategy, developing and executing annual operating, marketing, and commercial plans.
• Be the brand advocate in commercial conversations – supporting pitches, building customer buy-in, and unlocking new wins.
• Turn consumer and performance insights into clear, action-driven strategies that fuel growth.
• Own and deliver the Lipton brand vision end-to-end, including full P&L accountability and key brand metrics.
• Shape and execute brand and category strategies that motivate action and create lasting momentum.
• Protect and elevate Lipton’s brand identity, ensuring all assets are consistent and impactful.
• Translate long-term strategy into standout annual plans and campaigns that land brilliantly in market.
• Execute high-quality execution across all channels, ensuring marketing is delivered on time, in full, and to the highest standard.
• Build effective cross-functional and external relationships to align plans, unlock performance, and deliver results.
• Own budget delivery and A&P investment, ensuring ROI and delivering measurable financial results across the brand.

Experience and Key Attributes:

• Extensive brand leadership experience in a branded environment (FMCG), with exposure to big, well-known brands.
• Experienced in shaping brand-led growth strategies in complex organisations, resulting in meaningful equity and profitability gains
• A brilliant storyteller who can shape a compelling brand vision and turn it into effective strategy
• Insight-driven thinker, using consumer and shopper understanding to unlock growth opportunities
• Commercially sharp, with solid ownership of brand P&L and a focus on value creation
• Experienced managing A&P budgets, optimizing spend for maximum impact
• Skilled collaborator who thrives cross-functionally and builds strong partnerships internally and externally
• Effective at planning and execution—keeps things moving and lands results at pace
• Experienced in getting the best from creative and activation agencies to deliver standout campaigns
• An inspiring leader who brings focus, supports team growth and thrives in a changing environment

Our commitment to diversity equity & inclusion

We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.

Application Process:

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.

We look forward to receiving your application.

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.