Job Description

Location: Onsite, Parañaque, Metro Manila, Philippines

Employment Type: Full-time

About the Hiring Company:

We are a Philippine-based livestream gaming entertainment platform preparing to launch in Q3 2026. Operating under a Philippine Integrated Resorts and Casino license regulated by PAGCOR, we are building a dynamic team to deliver world-class digital entertainment experiences. Our platform combines live gaming, original programming, and interactive content to create a unique entertainment destination for our audience.

We are looking for creative, driven professionals who want to be part of something new and exciting from the ground up.

About the Role:

The Brand Manager is responsible for driving brand strategy, brand identity, and market positioning for our platform. Reporting to the Senior Manager, Brand and Partnerships, you will own the execution of marketing campaigns, brand communications, and brand partnerships that build awareness and strengthen our position in the market.

This role sits at the intersection of brand strategy, campaign management, and partnership activation. The ideal candidate understands how to build brand awareness through integrated marketing campaigns, influencer and talent partnerships, and strategic brand communications in the iGaming or digital entertainment space.

iGaming experience is required for this role. We are looking for someone who understands iGaming branding and can apply that knowledge to position our platform effectively in the market.

Job Responsibilities:

• Brand Strategy and Identity: Define, manage, and evolve the platform's brand identity across all touchpoints. Ensure brand consistency in voice, tone, visual identity, and messaging.
• Marketing Campaigns: Plan, develop, and execute integrated marketing campaigns that drive brand awareness, player acquisition, and audience engagement.
• Brand Communications: Own all brand communications, including PR, media outreach, and public-facing messaging. Develop compelling narratives that differentiate the platform in a competitive market.
• Market Positioning: Conduct competitive analysis and market research to inform brand positioning. Ensure the brand stands out in the iGaming and digital entertainment landscape.
• Brand Partnerships: Plan and execute brand partnership activations with influencers, KOLs (Key Opinion Leaders), livestreamers, and external brands.
• Campaign Management: Manage the end-to-end campaign lifecycle, from briefing and creative development through execution and post-campaign analysis.
• iGaming Branding: Apply iGaming industry knowledge to brand strategy, ensuring messaging and campaigns resonate with the target player audience while complying with PAGCOR regulatory guidelines.
• Brand Health and Reporting: Track brand awareness metrics, campaign performance, and competitive positioning. Report on ROI and use data to inform strategy adjustments.
• Cross-Functional Integration: Collaborate with the Entertainment and Content team, CRM, and Acquisition teams to ensure alignment between brand messaging and platform-wide campaigns.
• Vendor and Agency Management: Manage relationships with external creative agencies, media partners, and production vendors.

The Successful Candidates:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field
• Minimum 3 years of experience in brand strategy, brand management, or marketing communications
• Demonstrated experience in brand identity development and market positioning
• Proven experience managing marketing campaigns end-to-end
• iGaming industry experience required, with an understanding of iGaming branding and the regulated advertising landscape
• Experience with brand partnerships
• Strong understanding of brand communications and PR
• Excellent written and verbal communication skills in English
• Must be authorized to work in the Philippines

What We Offer:

• Training and development programs
• Career advancement opportunities in a fast-growing company
• HMO healthcare plan with dental and vision coverage
• Group life and accident insurance
• Sick and vacation leave
• 3-day bereavement leave
• 13th month pay
• Government-mandated benefits (SSS, PHIC, Pag-IBIG)

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.