Job Description

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.

Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.

The role:

We’re looking for an experienced Brand Manager – Implementation to lead the rollout of our refreshed global brand across multiple markets, channels and customer experiences!

This is a hands-on, delivery-focused role where you’ll turn brand strategy into real-world execution. Working closely with the Head of Brand and Project Manager, you’ll ensure our new brand is applied consistently, confidently and to the highest standard across everything we do.

From digital and product to partnerships, physical environments and marketing communications, you’ll play a key role in shaping how our brand is experienced globally.

What you’ll be doing

• Lead the implementation of our refreshed global brand across multiple channels, markets and touchpoints

• Translate brand strategy and guidelines into clear, practical rollout plans that teams can deliver against

• Drive consistent application of the brand across digital, product, marketing, partnerships and physical environments

• Partner with teams across Product, Digital, Marketing, Regional Marketing, Comms and Partnerships to embed the brand

• Act as the day-to-day brand lead for implementation queries, providing clear and confident guidance

• Work closely with the Project Manager to deliver rollout plans on time and to a high standard

• Review and approve brand applications, ensuring consistency and quality across all outputs

• Identify risks, inconsistencies and opportunities to improve brand execution

• Support the development of brand guidelines, toolkits and templates to enable wider teams

• Help teams understand how to apply the brand in practice through clear guidance and support

• Manage external agencies and suppliers to ensure all creative output aligns with brand standards

What we’re looking for

• Strong experience in brand implementation, brand management or marketing operations

• Proven track record of delivering large-scale brand rollouts or transformation programmes

• Experience working across multi-channel, global brand ecosystems

• Ability to translate brand strategy into clear, practical execution

• Strong stakeholder management skills across senior and cross-functional teams

• Excellent attention to detail and a strong focus on brand consistency

• Experience working in fast-paced, delivery-focused environments

• Confidence managing multiple priorities and workstreams

• Collaborative, proactive and solutions-focused approach

• Ability to balance brand standards with commercial and operational needs

Why join us?

This is a unique opportunity to play a central role in a major global brand transformation.

You’ll help define how our refreshed brand comes to life in the real world, working across teams and markets to deliver a consistent and impactful brand experience at scale.

If you’re someone who enjoys making brands work in practice—not just in theory—this is the role for you.

***FTC 9 MONTHS****

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, then please email us at ukrecruitment@collinsongroup.com