Job Description

The Position

The Brand Manager is responsible for driving the implementation of brand strategy with a strong focus on maximizing customer engagement. Major areas of accountability include:

• Development and execution of the OPU operational plan for assigned brands
• Driving brand performance with a strong focus on sales growth and market share gain
• Cross-functional alignment with Medical Affairs, Sales, Market Access, Finance & Accounting, and HP Operations
• Continuously updating and educating the organization on topics relevant to the assigned brands and supporting Sales with updates and training materials
• Working closely with the ROPU brand team to provide continuous input and feedback
• Influencing the development of ROPU brand strategies by providing local market, competitor, and customer insights
• Executing medico-marketing initiatives to maximize customer engagement (including expert engagement initiatives, CME activities, and multichannel engagement)
• Ensuring preparation and implementation of activities for new product launches

Duties & Responsibilities

1. Strategy

• Execute brand strategy tactically to maximize business performance
• Drive performance in line with OPU objectives
• Ensure achievement of OPU sales, market share, and profitability targets

2. Driving Business Results / Process / Cross-Functional Collaboration

• Provide input to business planning cycles, including Outlook and Long-Term Forecast (LTF) processes
• Contribute to LTF and Outlook preparation by providing sales and investment planning for assigned brands
• Develop LTF proposals for Sales, Direct Promotion, and Field Force FTE requirements
• Provide local market, customer, and competitor insights to ROPU brand teams
• Validate ROPU Critical Success Factors (CSFs) and contribute to brand KPI development
• Develop and implement the OPU Integrated Customer Plan (ICP) and operational plan, including the customer engagement plan
• Drive performance through high-quality brand reviews, issue identification, and solution brainstorming
• Lead and drive local launch readiness processes to achieve defined readiness milestones
• Work closely with Medical Affairs, Regulatory Affairs, Sales, HP Operations, and Market Access to ensure successful new product launches and protect established brands from competitive pressure
• Foster strong teamwork and cross-functional alignment within the local brand team and with ROPU brand teams
• Collaborate closely with the ROPU Marketing Lead and organize cross-functional interactions
• Maintain strong interfaces with ROPU brand teams to drive sales and market share growth
• Provide regular feedback and input to ROPU marketing teams to support brand strategy and operational plan development
• Ensure the local operational plan aligns with overall strategic direction
• Manage the allocated Direct Promotion (DP) budget
• Collaborate with Commercial Operations to deliver monthly performance updates and KPI reporting
• Communicate key business updates and summaries regularly to local marketing management
• Proactively engage with and manage multiple customer needs
• Support and drive GTM transformation and adoption of platforms and processes to enable customer-centric engagement
• Proactively collaborate with Sales and Supply Chain teams to input demand forecasts into the Futurcast system

3. People

• Support knowledge sharing and capability development within the Human Pharma organization
• Build strong relationships with relevant functions across the assigned OPU

Requirements

• Bachelor’s degree in Pharmaceutical Science; a Master’s degree in Business is preferred
• Specialty experience in Pulmonology (preferred) or Rheumatology; experience in other therapeutic areas may be considered
• Minimum 5 years of marketing and sales experience with a proven track record of success; solid experience in pharmaceutical marketing at a managerial level is preferable
• Proven experience in tender management and strategies to protect brands against generic competition (preferred)
• Experience in leading projects
• Strong communication skills, both written and verbal, with the ability to influence and engage stakeholders at all levels
• Strong business acumen with a balance of strategic thinking and operational excellence
• Strong analytical and planning skills
• Strong interpersonal skills and ability to work effectively in cross-functional teams
• Positive mindset with a strong willingness to learn
• Fluency in Thai & English with strong written and verbal communication skills in both languages