Actual Talent is the talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions.
About the client:
Our client is a global food company based in Barcelona, Spain, operates in over 50 countries across Europe and Africa, offering more than 30 local brands.
Actual Talent is the talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions.
Join a leading international FMCG company and take ownership of one of its key brands. In this role, you'll drive brand strategy, lead innovative marketing campaigns, manage exciting product launches, and identify new growth opportunities through consumer and market insights. If you're passionate about building brands in a fast-paced, collaborative environment, this is a great opportunity to make a real impact.
Key Responsibilities:
Support the further development of the brand strategy in close collaboration with the Senior Brand Manager
Independently implement and manage marketing projects within defined strategic guidelines
Identify and prioritize growth drivers based on in-depth market, competitor, and consumer analyses
Plan, execute, and manage integrated marketing campaigns with a strong focus on digital channels, including coordination of media agencies
Ensure a consistent and brand-compliant presence across all communication channels
Drive the development of the digital brand presence and content strategy along the customer journey
Plan, implement, and evaluate new product launches and relaunches in close collaboration with relevant stakeholders, taking into account the Stage-Gate process
Manage product and portfolio maintenance in collaboration with R&D, Legal, Procurement, and Production, aligned with Sales
Track and monitor performance as well as key business KPIs of the assigned product category
Requirements:
Completed degree, ideally with a focus on Marketing, Business Administration, or a comparable field
Approximately 4–6 years of experience in brand management, ideally in the FMCG / food industry
Proven experience in implementing brand strategies and developing marketing campaigns
Confident handling of common media KPIs (e.g., reach, CPC, CPM, ROI) and the ability to manage and optimize campaigns in a performance-driven way
Strong analytical background (e.g., Nielsen, GfK, and ideally digital analytics tools)
Strong entrepreneurial mindset and solid numerical understanding
Experience in project management and cross-functional collaboration
Excellent communication skills and strong stakeholder management capabilities
Fluent in German and English
Actual Talent, born from the merger of Winid and Actual group, has been supporting more than 1,000 companies across Europe for over 20 years.
In a market where 61% of recruitment processes are considered difficult and 33% of positions are expected to remain unfilled by 2030, we strengthen your talent acquisition strategies to identify, attract, assess, and develop the best profiles.
With 350 experts operating in 16 countries, we offer complete solutions:
Talent Acquisition Solutions:
- Direct Search Recruitment
- RPO (Recruitment Process Outsourcing)
- Executive Search
- Assessment Centers
Talent Acquisition Consulting:
- HR Audit
- Employer Branding
- HR Communication
- Evaluation
- Recruitment Training
Passionate, responsible, bold, and close to our clients, we simplify recruitment processes through a personalized approach and dedicated project management.
