Job Description

Our client is an integrated watch-making and marketing group with many years’ experience bringing well-known US and European watch brands to market.

Responsibilities:

• Develop and execute an integrated communications and branding strategy externally and internally.
• Raise the brand awareness of our watch products and the group company in Mainland China.
• Develop and implement marketing strategy and marketing plans in accordance to the brand image and drive luxury watch brand awareness, customer value & profitability.
• Work closely with the internal and external parties to ensure all branding initiatives are conducted effectively.
• Manage the budget (sales forecast; price strategy, profitability of the brand, P & L, etc).
• Lead & drive wide range of luxury watch brand activities such as ATL and BTL campaign development, events management & delivery.
• Conduct BTL & ATL activities and liaise with strategic partners for communications and promotions.
• Examine market and competitors intelligence and react accordingly to thrive for larger market share.
• Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.
• Overseeing the production of TV adverting, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with designers, copywriters, media and buyers.
• Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
• Lead the team to generate new ideas (mainly for events) and cost planning for sales to attract business opportunities.
• Establish relationships with partners and sponsors to devise cross-brand synergies and mutual promotion.
• Develop online contents and SEO strategy to ensure ranking highly for elected keywords.

Requirements:

• University degree in Marketing / Communication or business related discipline.
• At least 5 years relevant working experience in watch / jewellery/ fashion industry (including at least 2 years work as supervisor or management level).
• Solid experience related marketing and brand building in China will be an advantage.
• Traditional and digital marketing experience, knowledgeable in social media skills.
• Good analytical skills and able to respond to results and consumer research.
• Has business acumen, can multi-task with strong communication, presentation and interpersonal skills.
• Excellent communication skills with the confidence and professionalism to deal with people on all levels, including senior management.
• Good experience in event management and marketing collateral production.
• Good PR experience and media relations will be an advantage.
• Excellent written and verbal skills in English and Cantonese are essential.
• Creative thinking, aggressive, responsive to change and able to work under tight deadlines.
• Immediate available is highly preferable.

Interested candidates please click the ‘Apply Now' button to submit your resume (MS Word document) or email to  cv@delken.com.hk or send your CV to:  DELKEN Personnel Consultants Limited, 21A, Lucky Plaza, 315-321 Lockhart Road, Wanchai, HK or contact 2591-1988 or fax to 2591-1222.

For more jobs, please visit our website: http://www.delken.com.hk/.

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