Location: Guadalajara, Jalisco
Language: Advanced English Proficiency
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
This role owns the short- and mid-term strategy, business performance, and full brand agenda for a chocolate brand in Mexico, one of the category's largest revenue and volume drivers.You will lead brand growth through positioning, portfolio and price-pack architecture, innovation, communications, and P&L ownership while developing a high-performing team. As a key partner to Sales, Finance, and Supply Chain, you will help shape the future of a leading chocolate brand in Mexico.
• Lead the annual and 3-year brand strategy and business plans for a chocolate brand in Mexico.
• Own the P&L for a chocolate brand in Mexico, including revenue, margin, DME, and SGA performance.
• Drive portfolio strategy, SKU optimization, pricing, and price-pack architecture across channels.
• Lead innovation pipeline development and stage-gate governance, ensuring portfolio roles are aligned to business priorities.
• Develop integrated communication strategies across media, digital, shopper, and experiential channels.
• Partner closely with Sales, Finance, and Supply Chain to deliver business goals and commercial execution.
• Build compelling business cases and executive-ready narratives for leadership reviews and customer presentations.
• Hire, coach, and develop direct reports, fostering capability growth through the Must-Win-Battle framework.
• Monitor business performance, identify opportunities, and implement corrective actions to achieve growth targets.
Experience
• 6-8+ years of progressive FMCG marketing experience preferred.
• Experience leading brand strategy, business planning, and P&L management.
• Demonstrated success in innovation development, portfolio management, pricing, and revenue growth management.
• Prior people leadership experience managing and developing team members.
• Strong cross-functional leadership and agency management experience.
• Bachelor’s degree required in Marketing, Business Administration, Economics, or a related field.
• MBA preferred.
#LI-GB1
5+ years
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. Hershey has approximately 20,000 employees around the world who work every day to deliver delicious, quality products.
The company has more than 70 brands around the world that drive more than $11 billion in annual revenues, including such beloved brands like HERSHEY'S, REESE'S, KIT KAT®, JOLLY RANCHER, ICE BREAKERS, SHAQ-A-LICIOUS, SKINNYPOP and DOT'S HOMESTYLE PRETZEL'S.
For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. Hershey founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.
