MADx – Macro Array Diagnostics GmbH

Brand Manager (f/m/x) Direct Market - Italy

MADx – Macro Array Diagnostics GmbH  •  Vienna, AT (Onsite)  •  17 days ago
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Job Description

We have revolutionized allergy diagnostics and have been operating successfully in more than 90 countries for over 10 years with our diagnostic products and patented technologies. Our products help clarifying allergies in a single step – for humans and animals alike. Allergies are diagnosed in a highly specific manner so that patients receive help by their specialist in no time. We increase quality of life, enable personalized treatment, advance research and relieve our health system.

We offer:

· You'll join us in a permanent full-time position based in Vienna

· Take on a meaningful international role in a fast-growing Health Tech company

· Thrive in an environment where you're encouraged to contribute, ask questions, and share your ideas

· Work with a team that values clear communication, direct feedback, cross-functional collaboration – and knows how to have fun while doing it

We need you for:

  • Define and implement the strategic brand and communications approach in your markets, including target group analysis, development of tailored marketing activities, and establishment of a key opinion leader network – in close collaboration with the Sales team

  • Safeguard a consistent brand identity by adapting and aligning marketing materials to local requirements.

  • Take full ownership of B2B congress & event planning – in close collaboration with the Sales team.

  • Develop impactful marketing materials in partnership with external agencies.

  • Manage, monitor, and optimise day-to-day brand and communication processes.

Your profile:

  • Degree in marketing, communications, brand management, or a related discipline.

  • At least 5 years’ professional experience in brand and/or communication management, ideally including B2B.

  • Experience in developing and executing strategic marketing and communication plans, including stakeholder and KOL engagement.

  • Previous agency experience is an advantage but not essential.

  • Business fluency in Italian and English (spoken and written)

  • Strong organisational skills with the ability to manage multiple projects simultaneously.

  • A collaborative team player with excellent communication skills and a proactive, solution-driven mindset.

Your actual salary will depend on your previous experience and qualifications. Ready to become part of the MADx team? Apply now!

MADx – Macro Array Diagnostics GmbH

About MADx – Macro Array Diagnostics GmbH

Since the foundation of MADx in 2016, we produce reliable allergy and food intolerance tests for diagnostic clinics, laboratories, doctors' practices and hospitals.

In the beginning there was a vision to improve and modernise immunodiagnostics. Scientists - like our founders, Dr. Christian Harwanegg and Dr. Christian Sascha Dennstedt - always strive for disruptive innovation. So after more than a decade with leading companies in the field Dr. Christian Harwanegg decided to start his own enterprise in 2016. The goal was clear: The newly founded company MADx (Macro Array Diagnostics) should create an allergy test that is supposed to be better, more efficient and easier to use than the ones of the competition. In addition, we wanted to offer the entire value chain from test material to evaluation and interpretation of results, all under one roof.

A mammoth project? Without question, but worth the effort: for sure. Over the past years, we have launched two generations of the ALEX (Allergy Xplorer), which now tests for around 300 different allergens - in a single, non-invasive step. Our panel covers nearly 100% of the world's relevant allergens. We have developed proprietary hardware and software solutions that define new standards. We are constantly innovating and expanding our portfolio, as most recently with the FOX (Food Xplorer), a solution for the detection of IgG-mediated food intolerances.

Industry
Manufacturing & Production
Company Size
51-200 employees
Headquarters
Vienna, AT
Year Founded
2016
Website
madx.com
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