Job Description

The Brand Manager II is responsible for developing and executing brand strategies that position the brand as a market leader while driving both brand-building and commercial objectives. This includes managing partnerships, overseeing multi-channel campaigns, and leading a team to deliver innovative and impactful marketing initiatives. The role also involves monitoring market trends and ensuring brand alignment across all touchpoints.

• Provide strategic input into our marketing strategy, introducing newness, creativity & innovation into our brand plans
• Plan & execute all brand campaigns, informed by our 52-week business calendar & working with cross-functional teams and internal & external stakeholders
• Identify, manage & drive brand exposure & engagement across all appropriate channels instore & online, timeously & within budget
• Manage & analyse customer & competitor research & deliver actionable insights that drive growth
• Co-create & report on all KPI’s, improving performance delivery & efficiencies
• Maintain & develop the brand image across all channels
• Manage all aspects of the annual budget
  

• Relevant Tertiary Qualification
• A Marketing Degree or Diploma would count in your favour
• 5+ years Experience as a Brand/Marketing Manager
• Leadership & Management skills – proven track record managing direct reports
  

Skills:

• Excellent planning and organisational skills
• Excellent written & verbal communication skills
• Computer literate, with strong digital proficiency in Microsoft Office, AI tools/applications, social media platforms & analytics tools
• Strong focus on AI adoption and leveraging technology-driven solutions to enhance operational effectiveness.
• Ability to work with speed, agility, and adaptability in a fast-paced environment

Behaviours:

• Being Resilient - rebounding from setbacks and adversity when facing difficult situations.
• Building Effective Teams - forms, develops and leads a group of individuals toward the achievement of a common team objective
• Builds Networks - establishes and nurtures internal and external relationships in order to create robust, and mutually beneficial, partnerships
• Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
• Decision Quality - consistently makes timely, well-rounded and informed decisions
• Drives Engagement - inspires, motivates and empowers individuals to go above and beyond for the benefit of the team and the organisation
• Ensures Accountability - takes accountability and ensures others are held to account on agreed upon performance targets
• Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
• Organisational Savvy - understands and navigates dynamics created by processes, systems, and people
• Situational Adaptability - effectively adjusts their behaviour, approach, and decision-making based on the situation
• Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.

Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.

We’re the designers, the makers, the shakers and the teams behind the scenes.

Are you with us?