Job Description

The Position

The Brand Manager is responsible for developing and leading the implementation of the brand strategy, with a strong focus on maximizing customer engagement and business performance. The major areas of accountability include:

• Development and execution of OPU operational plan for the defined brands
• Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands within the OPU
• Cross functional alignment with Medical Affairs and Sales
• Continuously updates and educates the organization on topics relevant to the defined brand supporting the sales functions with updates and training materials for the defined brands
• Works closely with the ROPU brand team to provide continuous input and feedback
• Influences the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insight
• Execute medico-marketing initiatives to maximize customer engagement (to include Expert Engagement initiatives, CME, multichannel)
• Ensures the preparation and implementation of activities for new brand launches

Duties & Responsibilities

1. Strategy:

• Develop and refine brand strategies based on market trends, customer needs, and business priorities
• Translate strategic objectives into tactical initiatives and ensure effective implementation to achieve business goals

2. Driving business results/ process/ cross-functional collaboration:

• Providing input to business planning cycle (Outlook and Long-term forecast {LTF} process)
• Responsible for Operational Plan development and implementation
• Responsible for ensuring Launch readiness
• Fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team
• Responsible for monitoring and reporting
• Accountable for customer engagement

3. People:

• To supports knowledge and skill sharing within the organization
• To build relationships with respective functions within OPU assigned

Requirements:

• Bachelor’s degree in Pharmacy or Medicine
• Minimum 3 years of experience in brand management in Pharmaceutical MNCs, preferably in Cardiovascular Renal Metabolic.
• Strong business and marketing acumen with a customer-centric mindset.
• Proven ability in strategy execution, project management, and cross-functional collaboration.
• Proficiency in English, Microsoft Office, Outlook, and relevant database applications.
• Excellent communication and relationship management skills.

Required Capabilities (Skills, Experience, Competencies):

• Business and Marketing Acumen
• Customer Orientation
• Strategy Development
• Project Management
• Effective Execution
• Relationship Management
• Proficiency in MS Office, Outlook and database applications

READY TO CONTACT US?

Please contact our Recruiting Team:

Ms. Phuong Vo: phuong.vo@boehringer-ingelheim.com