Job Description

Responsibilities:

• Marketing Strategy – input and delivery on the overall marketing strategy, provide & introduce newness, creativity & innovation into the marketing strategy. Ensure all communication outputs are on-brand & resonate with target audience. Input into the CSI strategy, delivery and management of all CSI projects.
• Digital marketing Strategy– Have key understanding of digital marketing. Provide input into & rollout digital strategy. Liaise with key strategic partners in order to drive brand reach, profit & innovation. Create, co-ordinate & manage social media content plans & briefs to internal & external stakeholders.
• Brand management – Timeous & effective rollout of all campaigns. Maintain the brand image across all channels. Co-ordinate seasonal shoot product & briefs to relevant stakeholders. Identify, manage & drive brand exposure across all appropriate media channels.
• Content Strategy – Input & delivery on the overall content strategy from planning the content calendar by campaign followed by generating briefs for development to execution and post campaign analysis.
• Communication – facilitate communication with the relevant internal & external parties. Maintain brand image & identity during all marketing interfaces, including copywriting & brand message
• Creativity & innovation – show creativity & original thinking in order to grow the brand & seek to capitalize on new opportunities to maximize brand reach
• Customer obsessed – Leverage consumer & performance insights to guide on strategy and brand outputs. Review all communication against Kpi’s & monitor competitor activity
• Budgets – Manage all aspects of the brand budget cost effectively, re-project & highlight potential issues
• Leadership & people management – Lead & guide team with clear direction by sharing and translating marketing objectives, co-ordinating and delegating tasks, goals & targets amongst relevant individuals

Qualifications and Experience:

• A relevant tertiary qualification
• Minimum 6 years’ relevant retail & brand experience is essential
• Have a key understanding and experience in digital marketing
• Experience in social media as a communication channel

Skills:

• Computer literate
• Good with Excel / Word / PowerPoint
• Digitally savvy
• Project Management (activations, new store openings, launches, CSI, etc.)
• Good verbal communication skills
• Good organisational &planning skills
• Commercial awareness
• Able to work independently & show initiative
• Adaptability
• Good team working skills
• Great written communication skills
• Good numerical & analytical skills
• A passion for retail & the fashion environment
• The ability to multi-task in a fast-paced environment - work on multiple projects simultaneously.
• The ability to work independently
• The ability to take initiative
• A high level of attention to detail

Behaviours:

• Forms, develops and leads a group of individuals toward the achievement of a common team objective
• Applies market and business insights in order to drive organisational objectives
• Conveys information and communicates ideas in a clear, concise and impactful manner
• Creates an environment that fosters and nurtures a culture of creativity which drives success
• Understands and applies financial concepts and principles to make informed financial decisions
• Interprets and simplifies complex and contradictory information when resolving organisational problems
• Understands and navigates dynamics created by processes, systems, and people
• Thinks and plans strategically, focusing on the long-term goals and objectives of the organisation

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity

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Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.

We’re the designers, the makers, the shakers and the teams behind the scenes.

Are you with us?