The Greater Change

Brand Manager (Consumer Electronics & AV ecosystems)

The Greater Change  •  Dubai, AE (Onsite)  •  5 hours ago
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Job Description

About the Company

The client is a fast-growing distribution and brand-building organization operating across consumer technology and AV ecosystems. The company specializes in private-label product development, OEM/ODM sourcing, and multi-channel distribution across retail, e-commerce, and export markets. Its portfolio includes consumer electronics, accessories, and professional AV solutions. With a strong presence in the UAE and expanding global footprint, the company is focused on scaling proprietary brands across GCC, Africa, and emerging markets.

We are seeking a highly experienced and results-driven Brand Manager to lead and scale a private-label brand. This is a hands-on leadership role covering the full brand lifecycle—from OEM sourcing and product development to go-to-market execution and revenue growth across domestic and international markets.

Key Responsibilities

Brand & Product Management

  • Own end-to-end brand management across retail, wholesale, e-commerce, export, and corporate channels
  • Define and execute brand strategy, positioning, and product roadmap aligned with revenue targets
  • Manage full product lifecycle: ideation, development, launch, pricing, and phase-out
  • Oversee packaging, branding, compliance, and certification

OEM / White-Label Manufacturing

  • Identify and manage OEM/ODM suppliers (primarily China-based)
  • Negotiate pricing, MOQs, timelines, and quality standards
  • Execute private-label strategies ensuring consistency in quality and brand identity
  • Coordinate product customization, SKU development, and approvals
  • Manage import logistics, customs, and supply chain

Sales & Growth

  • Drive revenue growth across UAE and international markets
  • Build export pipelines (GCC, Africa, CIS, emerging markets)
  • Manage P&L, pricing strategy, and margin optimization
  • Identify new distribution channels and partnerships

Marketing & GTM

  • Collaborate on product launches, campaigns, and digital presence
  • Represent brand at exhibitions and industry events
  • Develop sales materials and training assets

Analytics & Reporting

  • Analyze market trends, competitors, and customer insights
  • Track KPIs: revenue, margins, inventory, and market share
  • Report on performance and growth opportunities

Requirements

Requirements

  • 5+ years in Brand Management + OEM/Private Label + Sales
  • Experience in consumer electronics / AV / accessories
  • Strong UAE + export market exposure
  • Deep OEM/ODM sourcing experience (China preferred)
  • Proven track record building private-label brands
  • Strong commercial, negotiation, and P&L skills
  • Familiarity with Amazon, Noon, and B2B distribution
  • Bachelor’s degree (Business/Marketing/Supply Chain)
  • Fluent English (Arabic/Hindi/Mandarin is a plus)
  • UAE work eligibility

Preferred Profile

  • Entrepreneurial mindset
  • Data-driven decision maker
  • Experience in fast-paced distribution setups
  • Strong multi-project management ability
  • Willing to travel internationally

Benefits

  • Monthly Salary: AED 15,000 – 20,000 per month
  • Performance bonuses (quarterly/annual)
  • UAE visa
  • Medical insurance
  • Annual leave as per UAE law
The Greater Change

About The Greater Change

The Greater Change is an HR Outsourcing firm based in Dubai, dedicated to providing comprehensive HR solutions for small and medium-sized businesses. We offer a Dedicated HR Manager, Strategic HR Adviser, and a contemporary HRMS system to efficiently manage your HR needs.

Our team consists of certified HR professionals who are well-versed in labor laws , compliance and industry best practices ensuring that your business adheres to all regulatory requirements. With their expertise, we deliver both strategic and tactical HR interventions that drive long-term profitability and sustainable business growth.

Committed to making a positive impact, we allocate 5% of our overall profit to pro bono services, addressing pressing challenges such as intolerance, health risks, climate change, and social justice.

Industry
Consulting & Advisory
Company Size
11-50 employees
Headquarters
Dubai, AE
Year Founded
2020
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