Purpose of the Position
The Brand Manager plays an active role in shaping and delivering the local marketing strategy for Chivas Regal &Single Malt, driving strong brand visibility and ensuring consistent activation across the Polish market. The role takes ownership of coordinating brand initiatives, adapting global assets to local needs, executing campaigns, monitoring brand performance, and working closely with internal teams and external partners to bring brand plans to life.
Main Responsibilities
• Support the development and implementation of the annual brand plan for Chivas.
• Adapt global communication and toolkits to the Polish market while ensuring brand consistency.
• Coordinate the execution of brand campaigns and activations across relevant touchpoints.
• Support new product launches through planning, coordination, and execution of brand assets and activities.
• Monitor brand performance, category dynamics, and consumer trends, and prepare insight‑based recommendations.
• Collaborate with agencies (creative, digital, BTL) to deliver high‑quality, inclusive, and accessible brand materials.
• Work with cross‑functional teams, including Trade Marketing, Commercial, Finance, Supply Chain, and On‑Trade, to ensure aligned and timely execution.
• Track marketing KPIs, evaluate campaign effectiveness, and support the preparation of brand performance reports.
• Coordinate on‑trade activations and events in partnership with the On‑Trade & Events teams.
• Conduct competitive analysis and prepare regular market overview reports.
• Manage and monitor assigned parts of the marketing budget to ensure accurate and responsible spending.
Skills and Qualifications
You do not need to meet every listed requirement to be considered. If you believe your experience and skills are a good fit for this role, we encourage you to apply.
• Higher education in marketing, management, business, or a related field.
• Fluency in English and Polish, with the ability to use English comfortably in daily work.
• Understanding of marketing‑mix principles and brand‑building fundamentals.
• Ability to work with data and translate insights into clear conclusions.
• Strong organizational and project management skills.
• Interest in premium brands, consumer needs, and visual aesthetics.
• Proactive, solution‑oriented approach and willingness to take ownership of tasks.
• Strong communication skills and the ability to collaborate effectively within cross‑functional teams.
• Experience working with agencies and coordinating multiple stakeholders.
• Digital acumen and comfort executing digital activities.
• Experience in premium FMCG, lifestyle, beauty, beverages, or related consumer categories is an advantage, not a requirement.
What we offer:
Job Posting End Date:
Target Hire Date
2026-05-01
Target End Date
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries.
Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être.
As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
You must be of legal drinking age to follow and only share with others of age. Enjoy our brands responsibly.
UGC policy: https://bit.ly/41XEYbx
