Job Description

Responsibilities & Key Deliverables

• Leads the development of the brand within the context of the agreed strategies to maximise long term sales and profitability.
• To develop, recommend and most importantly execute annual marketing plan activities, including ATL, BTL, CRM, Digital and Social Media and local media strategy and plans including TV, print media and OOH.
• To ideate and execute ATL and BTL strategy which is pre decided by the marketing leadership team, with close collaboration with the Marketing Services team. Effective project management skills to coordinate and execute Product Development programs while working closely with the Product Planning team This includes new launches and devised Go-To-Market Strategy.
• Organize customer meets at AO/Dealership level and plant visit for key customers.

Preferred Industries

Automotive Industry

Construction

M&H Commercial Vehic

Education Qualification

MBA; MBA in Marketing

General Experience

5-10 years (Min 3 years sales experience is preferred)

Critical Experience

• Should have prior field sales experience.
• Is able to develop commercially and financially sound business proposals.
• Has the ability to garner consumer insights, generate innovative brand concepts and product ideas
• Has the ability to develop and execute effective media plans, Has the ability to understand multiple stakeholder interests and respond accordingly
• Hands on experience in Digital Marketing and AI tools

System Generated Core Skills

Strategic Planning

Sales

Market Planning

Marketing

Social Media Marketing (SMM)

ATL Advertising

Customer Relationship Management (CRM)

Media Strategy

Project Management

Program Management

Program Development

Product Planning

Sales Planning

Market Research

Consumer Insighting

Idea Generation

Stakeholder Management

Product Knowledge

Brand Strategy

Process Knowledge - MPDS

Brand Activation

Advertising

Sales Support

Marketing Campaigns

Brand Marketing

Customer Value Proposition

Visual Brand Identity & Communication

Consumer Marketing

Marketing Metrics

Marketing Strategy

Promotional Marketing

System Generated Secondary Skills