Job Description

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

We are looking for an experienced Brand Manager to lead our flagship Type‑2‑Diabetes brand in Germany. This role carries full end‑to‑end responsibility for brand strategy, in‑market execution, and performance, and plays a central role in shaping the future of a high‑growth, market‑defining therapy area.

Reporting to the T2D Marketing Director, the Brand Manager acts as the strategic and operational owner of the brand, coordinating cross‑functional stakeholders across Medical, Market Access, Sales/KAM and Digital. The role requires strong commercial judgement, deep understanding of the German healthcare environment, and the ability to translate strategy into compliant, high‑impact execution across all customer touchpoints.

Key Responsibilities

Brand Strategy & Ownership

• Own the brand in Germany with full accountability for strategy, annual planning, budget, execution, and performance
• Develop and steer the annual customer engagement plan, including positioning, messaging, channel mix, and investment priorities, aligned with global and IBU frameworks.
• Define clear, differentiated value propositions by customer segment, informed by market research, customer insights, and competitive intelligence.
• Ensure all brand investments are managed with strong commercial rigour, measured through clearly defined KPIs and performance reporting.

Cross‑Functional Leadership

• Lead and align the cross‑functional brand team (Medical Affairs, Market Access, Sales/KAM, Digital/CRM) towards shared strategic objectives.
• Act as the primary brand decision‑maker, influencing without direct line authority and ensuring all activities reflect agreed brand priorities.
• Serve as the key interface between the German affiliate and global/IBU brand teams, adapting global strategy and assets to the German market context.
• Partner closely with Medical Affairs and Market Access to ensure the value story is consistently embedded across HTA activities, payer engagement (AMNOG/G‑BA), and medical education.

Campaign Development & Execution

• Lead the development and localisation of integrated, multichannel campaigns across digital, field force, congresses, and medical education.
• Ensure all promotional activities are managed through the MLR review process and fully compliant with German regulations (HWG, FSA Kodex).
• Collaborate with digital and CRM teams to deliver personalised, data‑driven HCP engagement tailored to the German prescriber landscape.
• Manage agencies and external partners to deliver high‑quality outputs on time and within budget

Insights & Performance Management

• Own brand KPIs and performance tracking, providing clear, insight‑driven updates and recommendations to senior leadership.
• Translate market research, sales data, and digital analytics into actionable insights to continuously refine strategy and optimise campaigns.
• Monitor the competitive landscape, particularly evolving GLP‑1 / dual‑agonist dynamics, and proactively recommend tactical adjustments.

Qualifications & Experience

Must‑Haves

• Degree in Marketing, Business, Life Sciences, or a related field (MBA or equivalent a plus).
• 3–5+ years of pharmaceutical or healthcare marketing experience with demonstrated brand ownership and campaign delivery.
• Strong understanding of the German pharmaceutical market, including AMNOG/G‑BA processes and promotional regulations (HWG, FSA Kodex).
• Proven ability to lead cross‑functional teams and manage complex stakeholder environments.
• Strong analytical mindset with experience using market research and sales data (e.g. IQVIA/IMS).
• Fluent German and English, with excellent communication and presentation skills.

Nice‑to‑Haves

• Experience in diabetes, metabolic or cardiovascular disease, with familiarity in GLP‑1 or incretin therapy dynamics.
• Experience working in a matrix organisation with regional/global brand interfaces; people leadership or mentoring experience is a plus.

Core Competencies

• Brand ownership mindset – full accountability for strategy, execution, and performance.
• Cross‑functional leadership – builds alignment and momentum across diverse stakeholders without direct authority.
• Strategic & analytical thinking – translates complex market dynamics into clear, prioritised actions.
• Executional excellence & compliance – delivers high‑quality outputs on time, within budget, and in line with local regulations.
• Agility & resilience – adapts quickly in a dynamic, competitive environment.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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