Brand Manager-Brown Spirit
Job Description:
Develop comprehensive brand and channel strategies for international markets, overseeing all initiatives and their execution throughout the year.
Collaborate closely with international sales teams and local country teams to identify market needs and insights, designing tailored implementation plans and supporting the execution of marketing activities and campaigns.
Monitor, evaluate, and analyze the effectiveness and impact of all initiatives, making optimizations as needed.
Manage all social media platforms to increase brand awareness and engagement within international markets.
Conduct market analysis, consumer insight research, and risk management assessments for various countries.
Design and optimize the use of marketing materials (e.g., POSMs) for different countries, working closely with sales and country teams for allocation.
Track and analyze competitor activities across markets, initiating tactical actions to respond to competitive movements.
Oversee and manage the marketing budget.
With over 15 years of experience in the recruitment industry, Kate Worthington has served a diverse range of companies including public listed corporates, start-ups, and non-profit organizations. The goal is to connect the dots between corporations and the scarcity of talented professionals in specific markets.
As a recruitment company that values data and insights, Kate Worthington aims to consistently bring together clients and candidates to help them realize their aspirations. With a passionate, motivated, and adaptive approach, Kate Worthington has established itself as a remarkable recruitment company in this evolving industry.
