Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.
Ready to make an impact? As our Brand Manager for APAC build markets, you’ll lead marketing plans & adapt marketing campaigns for India and Indonesia and deliver them flawlessly. Drive growth, boost sales, and champion the premium Zespri Brand as you help expand the kiwifruit category across this exciting region.
Reporting to the Senior Marketing Manager APAC South & based in either Mumbai or Delhi, this role will develop and execute local marketing strategies for APAC build markets to drive demand in line with business objectives and global brand standards, while working closely with Market Managers and sales teams to adapt to evolving trade, competitor, shopper, and supply dynamics.
Key Accountabilities include:
Develop local marketing strategies and plans for the APAC assigned build markets (India & Indonesia) that will grow demand in line with business objectives.
Develop shopper marketing strategies, plans, and A&P management to drive sales through initiatives such as sampling and POSM placement.
Plan and manage all shopper marketing activities efficiently within agreed budgets, adapting to supply fluctuations.
Partner with the sales team to ensure flawless execution of shopper marketing initiatives.
Collaborate with creative agencies, local partners, and third-party suppliers to deliver marketing plans.
Track, analyse, and optimize marketing investments while maintaining budget compliance.
Monitor campaign performance, recommend improvements, and implement changes to support premium positioning and business objectives.
Contribute to ad hoc marketing projects and provide temporary support to other marketing areas during peak periods, as required.
We are looking for a strong team player who has proven experience in brand marketing, shopper marketing or product management within FMCG, consumer goods, trade marketing, or retail sectors. You will also possess:
Minimally 5 years of hands-on experience delivering integrated campaigns and shopper marketing programs on time and within budget.
The ability to translate global or regional brand direction into market-specific strategies and annual plans, particularly for APAC markets like India and Indonesia.
Skilled in leveraging consumer, shopper, and trade insights to shape marketing plans and respond to dynamic market conditions.
Strong track record of working effectively with cross-functional stakeholders/teams.
Competence in planning, tracking, and optimizing marketing spend.
Proficiency in English and Hindi and ability to navigate cultural nuances in APAC markets.
Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of making it happen, creating real connections, and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation.
Apply Now! Applications close 15 April 2026.
Zespri will not accept applications or contact from any temporary staffing agency, placement service or professional recruiter for this vacancy (“Agency”). Where Zespri requires the support of an agency to fulfil a vacancy, we will proactively seek this support from our network of Agencies. We respectfully ask that you do not contact Zespri or any of its affiliates/employees regarding vacancies, and reserve the right not to reply. Zespri will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.
Welcome to Zespri, one of the world’s most successful horticultural marketing companies and New Zealand’s largest horticultural exporter, exporting kiwifruit to more than 50 countries around the world, managing 30 percent of the global volume.
Zespri is 100 percent owned by current and former kiwifruit growers and has a global team of 900 based in Mount Maunganui and throughout Asia, Europe and the Americas. Our purpose is to help people, communities and the environment thrive through the goodness of kiwifruit, and we work with 2,800 growers in New Zealand and 1,500 growers offshore to provide consumers with fresh, healthy and great-tasting Zespri Green, RubyRed and SunGold Kiwifruit.
In 2024/25, we supplied 220.9 million trays of kiwifruit to consumers in more than 50 markets, and recorded global operating revenue of NZ$5.14 billion.
We are committed to sustainability, with areas of improvement identified right through the supply chain including our pledge that by 2025 we will use 100 percent reusable, recyclable or compostable packaging, do more to help the environment, and work with our partners to be carbon positive by 2035.
