Job Description

Job Name
Brand Manager (Anmum)

General Information

Date Published
21-Jan-2026
Advertising Ends
21-Mar-2026
ID#
14627
Role Type
Marketing & Comms
Work Type
Permanent Full-Time
Workplace Type
On-site
Country
Malaysia
Location
Malaysia

Position Description

We are Fonterra, one of the world's largest dairy nutrition companies.
At  Fonterra, you’ll be inspired by purpose and guided by principles. Whether you're based in New Zealand or anywhere else around the world, you’ll be part of a team that creates goodness for generations and delivers global impact through local action. Our brands are trusted by families and individuals alike, delivering high-quality dairy nutrition to millions of people globally.
 As a Co-operative created and owned by New Zealand dairy farmers, our collaboration, innovation, and passion have enabled us to share the goodness of our dairy with the world. We're committed to caring for the land, our animals, and every drop of milk, producing nutritious food with safe, quality ingredients loved in New Zealand and around the world.  
As part of the Fonterra Co-op, you'll be solving for a better future alongside a team connected by solid values as we strive to be a leader in dairy sustainability, dairy innovation and science, with a focus on New Zealand milk.   
When you join Fonterra, you'll open yourself to a career of opportunities where you can grow with us by developing your skills, sharing your knowledge, and exploring diverse career paths that ignite your passions.
About the role

• To support the achievement of the organization’s strategic and business objectives for  Anmum portfolio through the development and execution of data‑driven, well‑structured, and innovative Marketing plans. This role drives brand growth, strengthens equity, and ensures strong consumer and customer engagement across all touchpoints.

Job Requirements:
Brand Planning

• Proactively seek new opportunities and develop business plans for the brand in line with the overall OpCo business plan and Category strategic plans and objectives.
• Develop annual budgets/targets for market shares, brand awareness, volumes, revenue and marketing expenditure for the brand

Brand Activation/Equity

• Develop and execute integrated brand plans within budget and timelines, ensuring strong consumer relevance and differentiation.
• Build and manage effective working relationships with business partners, internal and external, to achieve brand objectives.
• Maintains and reflect consistent brand identity by consistent execution over time.
• Monitor scorecard performance, analyse market dynamics, and recommend responsive marketing actions.
• Monitor, review scorecard performance and recommend appropriate marketing plans and activities in light of changes in the external and internal environment.
• Monitor and review the cost effectiveness and efficiency of advertising, media, and promotional activities, outside suppliers and agencies (e.g. advertising).
• Manage the development of CRM strategies and programmes to deepen consumer relationships, enhance loyalty and retention, and build long‑term brand equity through personalised, insight‑driven engagement.

Category & Channel Planning (Sales and Operations Planning)

• Maintains a close working relationship with the sales team, trade marketing and customers. Attends S&OP meetings and work with trade marketing to align and integrate marketing programmes with sales.
• Integrates shopper behaviour in different channels, knowledge of key trade terms, structures and accounts when developing and implementing brand activation plans.

Product Innovation

• Proactively seek new opportunities for the brand as inputs into OpCo’s long term strategic plans.
• Lead and/or participate in cross-functional teams, with application of Phase-Gate process for new product development projects

Consumer Insight

• Develop understanding of consumer insights via planning and implementation of consumer research programmes.
• Implements consumer insights through brand and customer plans to address business and brand needs.
• Develop and maintain a full understanding and complete knowledge of dairy-based products and the market environment in which they compete.

About You

• Tertiary qualification in Marketing, Business, or a related field.
• Additional certification in Brand Management, Digital Marketing, CRM, or related disciplines is an advantage (not mandatory).
• Minimum 3-5 years brand management experience gained from a fast–moving consumer goods company.
• Experience in dairy/paeds category/reputable brands portfolio would be an added advantage.
• Proven experience in brand planning, brand activation/equity, digital marketing, category & channel planning, product innovation and strong consumer insights.
• Strong stakeholder management and influencing skills and able to work well with cross functional teams.
• Strong analytical and strategic thinking skills with the ability to translate insights into actionable plans.
• Result-driven, fast, proactive, able to think strategically and good leadership ability.
• Strong project management capabilities; detail-oriented and able to manage multiple initiatives simultaneously.
• Excellent interpersonal, communication and negotiation skills.
• Demonstrated ability to work proactively, deliver results, and lead initiatives with minimal supervision.

         Are you excited about this opportunity but may only meet some requirements?
At Fonterra, we are committed to building a diverse workplace and, therefore, open to looking at applicants with excellent transferable skills. If that's you, we encourage you to apply as you may be the right candidate for this role or one of our other opportunities. 
Or join our Talent Community by clicking  here, to be notified about new and relevant job opportunities. 
The benefits of life at Fonterra
Our people and what they bring to our Co-op shape our success. We have a collaborative culture, inspiring leaders, and passionate people, making Fonterra a great place to work. We also offer competitive remuneration and a range of benefits, regardless of your role or location. 
Fonterra is a place where everyone can be themselves, feel empowered to do their best, and are empowered to create goodness for generations.  
Sound good to you? Come and join us, and let's solve for better, together. You, me, us together.

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