Pernod Ricard

Brand Manager Absolut & Malibu

Pernod Ricard  •  Madrid, ES (Onsite)  •  7 days ago
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Job Description

Reporting to the Head of Brand Management, this role will be responsible for driving the brand planning process, from development to execution, and for monitoring brand performance for Absolut and Malibu brands.

Main missions and responsibilities

  • Development of the 3Y strategic plan and annual brand plan, identifying drivers for growth and financial performance
  • Monitor achievement and development opportunities of current strategy. Track and report KPIs and draw appropriate insights and recommendations
  • Deeply know and understand consumer target to propose activities that resonate among them (especially GenZ).
  • Secure execution and follow up– through of annual plans
  • Alignment with international strategy with constant communication with BO
  • Manage brand budget taking full responsibility for the A&P Budget.
  • Lead selection and briefings with local agencies and cross functional teams
  • Constantly follow market evolution first hand and understand business needs
  • Team management, motivation and development (ie intern, CM…)
  • Close collaboration with internal departments

Required Profile:

  • University degree, preferable in Marketing or Business Administration. A master degree will be a plus.
  • Spanish and English fluent. Other languages will be a plus.
  • At least 4-5 years professional experience in the field of brand management, preferably in the FMCG (Fast Moving Consumer Goods) Industry
  • Excellent knowledge andexperience with professional marketing tools, structures and processes
  • Willingness to take over responsibility and work autonomy
  • Team spirit
  • Strong analytical skills, market & consumer insightunderstandingtoidentifytrends and challenges
  • Strong digital mindset and skills
  • Excellent verbal and writtencommunicationskills
  • Good presentationskills as well
  • Abilitytothinkcreatively and innovatively
  • Entreprenurialspirit
  • Budget managementskills and proficiency
  • Outstandingaptitudefor time management & projectmanagement
  • Skills in relationshipbuildingstrong interpersonal skills and willingnessto listen
  • Criticalthinking and abilitytomakedecisions

Job Posting End Date:

2026-06-21

Target Hire Date

2026-07-01

Target End Date

Pernod Ricard

About Pernod Ricard

Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries.

Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être.

As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.

You must be of legal drinking age to follow and only share with others of age. Enjoy our brands responsibly.

UGC policy: https://bit.ly/41XEYbx

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
Paris, FR
Year Founded
Unknown
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