Purpose of the Job The Brand Manager will be responsible for building and strengthening the Loom Solar brand across online and offline channels. The role involves managing brand campaigns, digital marketing coordination, product positioning, dealer branding, influencer collaborations, and customer engagement initiatives to increase brand awareness, lead generation, and market share. The ideal candidate should have strong experience in consumer branding, digital marketing, campaign execution, and data-driven marketing strategies. Key Responsibilities Brand Strategy & Positioning Develop and execute brand-building strategies aligned with company goals. Create strong brand positioning for solar panels, batteries, and inverter products. Ensure consistent brand communication across all customer touchpoints. Monitor competitor branding, pricing, and market trends. Marketing Campaign Management Plan and execute ATL, BTL, and digital marketing campaigns. Manage product launches, seasonal campaigns, and promotional activities. Coordinate with creative agencies, production teams, and vendors. Track campaign ROI and optimize performance. Digital & Social Media Branding Improve brand visibility on YouTube, Instagram, Facebook, LinkedIn, and Google. Work with performance marketing teams to improve traffic, leads, and conversions. Manage influencer marketing and creator collaborations. Monitor online reputation and customer sentiment. Dealer & Channel Branding Execute dealer branding activities including glow sign boards, brochures, display units, and showroom branding. Support channel partners with marketing materials and campaigns. Standardize branding across distributor and dealer networks. Content & Communication Coordinate with content, video, and design teams for high-quality marketing assets. Ensure strong storytelling for product benefits, customer success stories, and solar awareness. Manage PR activities, media coverage, and awards participation. Market Research & Analytics Analyze customer insights, brand awareness, and campaign effectiveness. Monitor website traffic, brand search trends, and social media engagement. Prepare monthly brand performance reports and recommendations. Key Performance Indicators (KPIs) Brand awareness growth Website traffic growth Lead generation contribution Social media engagement and followers YouTube subscribers and views Campaign ROI Dealer branding coverage Brand search growth PR/media mentions Customer acquisition cost (CAC) Requirements Required Skills Strong understanding of branding and consumer marketing Knowledge of digital marketing and performance marketing Expertise in social media platforms and analytics Creative thinking and storytelling ability Campaign planning and execution Vendor and agency management Strong communication and presentation skills Preferred Qualifications MBA in Marketing / Branding / Digital Marketing 5–10 years experience in brand management, preferably in consumer durable, electronics, EV, solar, or D2C brands Experience handling large-scale digital campaigns Knowledge of Google Analytics, Meta Ads, SEO, and YouTube marketing preferred Benefits What Loom Solar Offers Opportunity to build a national solar brand Fast-growth and entrepreneurial work culture High ownership and leadership exposure Performance-driven rewards and career growth Exposure to digital-first brand building in renewable energy
Loom Solar, founded in 2018, has rapidly emerged as one of India's Fastest Growing Renewable Energy brands, specializing in the manufacturing of cutting-edge solar panels, inverters, and lithium batteries, catering to diverse sectors including utility-scale, commercial, residential, agriculture, and government projects.
Operating from a state-of-the-art manufacturing facility in Faridabad, Haryana, with a 300MW production capacity, Loom Solar excels in the production of high-quality solar solutions. Loom Solar has experienced rapid growth since the beginning of its journey, expanding its reach to over 500 districts across India through a network of 10,000+ resellers.
Loom Solar ensures maintaining strict quality standards, including ISO 9001-2015 certification and adherence to BIS, IEC, and MNRE guidelines. This commitment to quality ensures the reliability and performance of its products, delivering superior value to customers.
Loom Solar's vision extends beyond product manufacturing. With a strong global presence in 10+ countries including USA, Canada and Saudi Arabia, the company aims to play a pivotal role in India's transition to a greener future by fostering a sustainable energy ecosystem. By providing accessible and affordable solar solutions, Loom Solar empowers individuals and businesses to reduce their carbon footprint and contribute to a cleaner, more sustainable environment.
