Nestlé

Brand Manager

Nestlé  •  Ho Chi Minh City (Onsite)  •  7 hours ago
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Job Description

POSITION SUMMARY

Drive the growth of the MAGGI brand by executing winning marketing strategies, building strong consumer connections, and delivering sustainable business results. The role is accountable for brand performance, innovation execution, communication development and ensuring consumer-centricity across all touchpoints.

KEY RESPONSIBILITIES

  • Contribute to development and update of consumer portrait, consumer engagement funnel for her/his brand.
  • Activates Brand Essence.
  • Support for management of 60/40+ basket, packaging, Nestlé Health & Wellness (NHW) dashboard, services and Creating Share Value (CSV) related to her/his brand.
  • Develops and updates consumer portraits, understands store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
  • Ensures consumer centricity, applies Innovation levers, contributes, and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
  • Contributes to the development and executes a strong, functionally aligned brand and ICP plan, MBP. Tracks and monitors performance, health, and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.
  • Contributes to the development of OBPs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of a trusted NHW leader.

REQUIREMENTS

  • Bachelor’s degree in Marketing, Business, or related discipline.
  • Minimum 3 years’ experience in Marketing, or equivalent FMCG experience (Sales experience is an
  • advantage).
  • Proven experience working in cross-functional teams (Sales, Supply Chain, Finance, R&D, Agencies).
  • Solid understanding of Brand Building, consumer insight, innovation, and integrated commercial planning
  • within FMCG.
  • Strong analytical, project management, and communication skills.
  • Demonstrated ability to operate within Nestlé principles, compliance standards, and competition law
  • guidelines
Nestlé

About Nestlé

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.

We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.

Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.

Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.

House rules: https://nes.tl/HouseRules

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
Vevey, CH
Year Founded
Unknown
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