Job Description

POSITION SNAPSHOT

Company: Ceral Partners Worldwide

Role: Brand Manager

POSITION SUMMARY

We are looking for a passionate and commercially minded Brand Manager to help drive growth across a dynamic cluster of markets. In this role, you'll turn global strategies into impactful local activation plans, uncover growth opportunities through consumer insights, and bring brands to life with excellence in execution. You will play a pivotal role in driving demand creation, accelerating brand performance, and delivering winning marketing plans across multiple markets. Working closely with cross-functional teams, you will transform insights into action and ensure our brands connect with consumers in meaningful and consistent way.

A DAY IN THE LIFE …

• Translate global brand and consumer segment strategies into locally relevant cluster plans, ensuring strong alignment with business priorities, consumer needs, and market opportunities across multiple countries.
• Build and manage the annual segment activation calendar, coordinating key campaigns, initiatives, and innovation launches to deliver consistent brand growth and demand generation across the cluster.
• Identify, evaluate, and prioritize key growth opportunities by understanding consumer occasions, need states, behaviours, and target cohorts that can unlock future brand and category growth.
• Develop, localize, and deploy marketing toolkits, assets, and activation guidelines that enable markets to execute campaigns efficiently while maintaining brand consistency and excellence.
• Drive flawless execution of integrated marketing campaigns across all markets, ensuring activities are delivered on time, on budget, and in line with agreed objectives and brand standards.
• Partner closely with the ONE agency ecosystem and external partners to create compelling consumer-facing content, creative assets, and media activations that deliver strong engagement and business results.
• Contribute to the development of the cluster media strategy, helping optimize channel selection, investment allocation, and audience targeting to maximize impact and return on marketing spend.
• Monitor and analyze brand health, media effectiveness, and commercial performance KPIs, identifying opportunities to improve campaign performance and accelerate growth.
• Support post-campaign reviews by capturing key learnings, measuring effectiveness, and embedding insights into future plans to create a culture of continuous improvement.
• Consolidate consumer, shopper, customer, and competitive insights from across markets to build a clear understanding of segment dynamics and emerging opportunities.
• Stay ahead of market developments by identifying evolving consumer trends, behavioural shifts, and competitive activity, translating insights into actionable recommendations.
• Provide relevant market feedback and insight-driven recommendations to global teams, helping shape future strategies, innovation pipelines, and activation approaches.
• Act as the primary point of contact for the segment across local market teams, fostering strong collaboration, alignment, and best-practice sharing.
• Work cross-functionally with Sales, Trade Marketing, Category, and Commercial teams to strengthen market execution and deliver sustainable business growth.
• Support customer-facing initiatives through the development of sell-in materials, retailer presentations, category stories, and commercial activation plans that drive customer engagement.

What will make you successful…

• Strong marketing experience within the FMCG industry, with a solid understanding of brand building and consumer-focused marketing.
• Proven experience managing marketing projects from initial planning through to successful execution.
• Experience developing clear and inspiring creative briefs and adapting global campaigns for local markets.
• Hands-on experience planning and delivering engaging social media and digital activation campaigns.
• Strong coordination skills, with experience managing initiatives across multiple markets, functions and stakeholders.