For generations, Tatachilla has been bringing people together over great wine, good times and unforgettable moments.
Today, the brand is entering an exciting new phase, with a packed calendar of experiential activations, on-premise partnerships, innovation projects and new product launches set to hit the market over the next 12 months.
We're looking for an experienced Brand Manager for a 10 month fixed term contract. You'll jump straight in, take ownership and bring the Tatachilla story to life wherever consumers discover, experience and enjoy the brand.
This is not a role for someone looking for their first step into brand management. We're looking for a proven marketer who thrives in fast-paced execution, knows how to get things done through agencies and stakeholders, and loves seeing great ideas come to life in market.
As part of Vinarchy's ANZ Marketing team based in Sydney, you'll lead the delivery of Tatachilla's annual brand plan across a broad marketing mix, bringing together creativity, commercial thinking and flawless execution.
You'll be:
You've already built a successful career as a Brand Manager and can point to campaigns, launches and activations you've personally led from brief to execution.
You'll bring:
Wine experience is great, but not essential. We'd love to hear from marketers who have built consumer brands in FMCG, beverage, food or even agency environments where you've led large-scale campaigns and activations.
Because opportunities like this don't come around often!
You'll inherit a brand with strong recognition, exciting growth plans and a calendar packed with activations, innovation and new launches.
You'll have the chance to make an immediate impact, work across a broad marketing remit and help shape how consumers experience Tatachilla in market.
You'll also enjoy flexible hybrid working (3 days per week in Sydney CBD Office), regular wine tasting & education sessions, staff wine allowance to sample & enjoy our diverse brand portfolio, 3pm Fast Friday finishes, plus much more ...
While this role is all about Tatachilla, you'll also be joining one of the world's most exciting wine businesses.
Vinarchy brings together a portfolio of iconic wine brands enjoyed by consumers across Australia, New Zealand and around the world. Our family of brands includes household names such as Jacob's Creek, Hardys, Grant Burge, St Hugo, Petaluma, Stoneleigh, Croser, Jam Shed and Mud House, alongside emerging brands that continue to shape the future of wine.
At Vinarchy, we're passionate about creating brands that people love and experiences they remember. We combine the scale of a global business with the agility and entrepreneurial spirit needed to keep our brands relevant, innovative and growing.
Everything we do is guided by four values:
Want to know more about us? Check out this short video.
https://www.youtube.com/watch-v=LF-ez1cx3Vo
If you're an established Brand Manager who loves bringing brands to life through brilliant execution, we'd love to hear from you.
At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer.
Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, role‑appropriate pre‑employment screening.
If you are contacted by us and require any reasonable adjustments to participate in the recruitment process at any stage, please let us know.
Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy combines Vin (the French word for wine), with Archy (from the Ancient Greek word for leadership). Together it means wine leadership.
Vinarchy is one of the world’s leading dedicated wine companies and home to an incredible range of global brands led by Hardys, Campo Viejo and Jacob’s Creek. Our quality wines offer something for everyone, and every occasion – each bringing its own unique story to the world.
Our rich brand history stretches right back to the pioneering plantings of Johann Gramp and Thomas Hardy in the 1840s and 50s. Today, we craft wines in Australia, New Zealand, Spain and South Africa, with our global sourcing footprint also spanning premium grape growing regions in Italy, Argentina, France, the United States and Chile. We are proud to share our wines in almost every corner of the world.
We will redefine wine by meeting the fast-changing needs of our consumers with new formats, innovative products and experiences that welcome all into wine for moments of celebration and connection.
Vinarchy is a place where passionate people can do their very best work, break new ground and redefine the industry they love.
