As Brand Manager, you will be the guardian and driver of the brand’s identity and strategy . You will take charge of how the brand is positioned, ensuring it stands out in a highly competitive, content-heavy space. Your role goes beyond creative campaigns — you’ll connect branding to measurable business results, leading initiatives that drive market share, customer loyalty, and long-term brand equity. This is an end-to-end role that combines creativity, analytics, and leadership. From building brand strategy to executing innovative campaigns, your work will directly shape how the business grows and how it’s perceived in one of the fastest-moving industries in the world. Key Responsibilities Brand Strategy & Positioning : Define, develop, and execute brand strategies that align with business objectives, ensuring consistent brand positioning across multiple regions and markets. Identity & Governance : Maintain and evolve the brand’s identity, tone of voice, and guidelines, ensuring consistency across campaigns, digital platforms, sponsorships, partnerships, and communications. Campaign Management : Plan, deliver, and measure integrated marketing campaigns (online and offline) that drive brand awareness, player acquisition, and retention. Market & Competitor Analysis : Conduct continuous market research to stay ahead of competitors, spot emerging trends, and identify opportunities for innovation. Cross-Functional Collaboration : Work with Product, CRM, Digital Marketing, Design, and Sponsorship teams to integrate brand messaging seamlessly across all initiatives. Performance & Analytics : Define KPIs, monitor campaign impact, and use data-driven insights to refine brand strategies, ensuring both creativity and ROI. Leadership & Team Development : Depending on growth, manage brand executives or agency partners, providing guidance and building a culture of innovation and accountability. External Partnerships : Build strong relationships with creative agencies, media partners, and suppliers to deliver standout campaigns and maximize reach. Requirements Proven experience as a Brand Manager, Marketing Manager, or similar role — ideally in iGaming, sports, entertainment, or consumer-facing tech/FMCG. Strong understanding of brand building in competitive, high-growth environments . Demonstrated ability to balance creativity with commercial results . Solid knowledge of digital marketing, campaign planning, and performance measurement. Strong project management skills — able to oversee multiple initiatives across markets and stakeholders. Exceptional communication and storytelling skills, with a sharp eye for detail. A passion for sports, entertainment, or gaming, with the ability to connect to diverse audiences. Qualifications Degree in Marketing, Communications, Business, or a related field. 5–7 years’ brand/marketing experience, with at least 2 years in a management capacity. Experience with sponsorships, activations, and cross-channel campaigns advantageous. Familiarity with the iGaming and Sports Betting sector highly beneficial. Benefits Strategic Impact : Play a central role in shaping the future of a brand that’s gaining traction across Africa and internationally. Creativity Meets Growth : An environment that values bold ideas, quick execution, and measurable outcomes. High-Visibility Role : Your work will directly influence how the brand is perceived by players, partners, and the market. Career Progression : Opportunity to grow into a regional or global brand leadership role as the business expands. Culture : Join a team that thrives on innovation, collaboration, and a shared passion for sport and entertainment. Rewards : Competitive salary, benefits, and performance-driven incentives. This is your chance to define, elevate, and grow a brand in one of the world’s most exciting industries. Apply today to lead brand strategy for our client and make your mark in the future of iGaming and Sports Betting.
Initiate International is first & foremost the leading Recruiter to the iGaming & Fintech industry across the African Continent, having been formed in South Africa back in 2007. Since we joined The Conexus Group in 2023, we now have the ability to offer global recruitment assistance to our clients & candidates through our sister recruitment brand, Pentasia, with their network of offices spanning every other continent. The Conexus Group portfolio also consists of an M&A Advisory, Payments Consultancy, Training Academy & Marketing Services business enabling us to offer a full-service consulting arm.
Initiate International is a team of specialist recruitment consultants who share a passion for recruitment. We ascribe to a more modern approach to recruitment where we, our clients and candidates form one team. It's through working as a team that we are able to identify a perfect match for both clients and candidates.
Exceptional service and quality delivery lie at the heart of the company, we therefore believe in taking a personalised approach to recruitment by striving to understand not only the requirements of our Clients but the nature and corporate culture of their business. In doing so we are not only able to identify the perfect match for your employment needs but are able to provide an employee who will make an immediate impact and begin to add value to your company from day one.
One of the keys to Initiates success is the wealth of industry knowledge its diversified staff of recruitment specialists have acquired throughout their personal experience and acquired networks in their relevant fields. Each division is headed by a qualified senior consultant who will personally consult and advice on the best solution for your recruitment needs.
