Role Purpose

The Brand Manager –Swedenplays an essential executionalrole in delivering locally relevant marketing activation across the fullCoca‑Colaportfolio. As part of a small, agilenon‑Top‑9 marketing team, this role focuses on adapting centrally developed brand plans, campaigns, toolkits, and IMX assetsfor theLocalmarket and ensuringhigh‑qualityimplementation across channels.

The Brand Manager collaborates closely with the Marketing Director, local system partner (CCEPSweden), and the global/OU network to ensure that all brand activities meetLocalmarket needs whileremainingconsistent with central brand strategy.

This is ahands‑on,detail‑orientedrole ideal for a marketer who thrives on activation, coordination,cross‑functionalcollaboration, and driving excellence in execution.

WhatYou’llDo for Us

Brand Execution & Local Adaptation

• Adapt centrally developedbrand plans, campaign assets, toolkits, and IMX materials into locally relevantactivations forSweden

• Translate global/OU insight and strategy into campaign messaging, assets, and tactics that resonate withLocalconsumers across linguistic regions.

• Support adaptation of local claims, pack/label requirements, legal approvals, andcustomer‑specificmessaging.

Campaign Activation & Project Management

• Coordinate execution of brand activation across digital, social, OOH, experiential, sponsorship, andin‑storetouchpoints.

• Manage timelines,cross‑functionalalignment, approvals, asset delivery, and production details forLocal-specific activities.

• Work with agencies (creative, digital, shopper) on adaptation briefs and quality control.

Cross‑Functional& System Collaboration

• Work closely with:

• CCEPSwedenmarketing & commercial teams

• Shopper & Customer Marketing

• Media & IMX

• RGM

• Insights

• Finance (POs, budget tracking)

• Supportsell‑inpresentations, retailer activation plans, andcustomer‑specificadaptations.

Local Consumer & Market Insights

• MonitorLocalconsumer trends, cultural cues, retail dynamics, and competitor activity to inform adaptation choices.

• Conductsmall‑scaledesk research and collaborate with Insights onSweden‑specificlearnings.

• Ensure thatLocalnuances (language, cultural context, retail environment) guide activation decisions.

Marketing Operations & Governance

• Execute local packaging/label updates where needed (following central direction).

• Manage approvals, legal checks, sustainability claims, and brand governance requirements.

• Maintain calendars, trackers, activity grids, and campaign documentation for theLocalmarket.

Performance Tracking & Reporting

• TrackactivationKPIsand campaign performance (engagement, reach, distribution, shopper impact).

• Support preparation of brand/business reviews forSweden

• Provide recommendations for improvement based on learnings and market feedback.

Ways of Working &Behaviours

• Operate independently within defined plans while seeking guidance on strategic decisions.

• Demonstrate strong collaboration, organization, agility, and proactive mindset.

• Maintain strong relationships within central teams and the local bottler system.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 3–5yearsexperience in brand management, consumer marketing, or FMCG activation roles.

• Experience adapting centrally developed brand assets for local markets.

• Strong project management, organizational, and coordination skills.

• Good understanding of consumerbehaviorandmulti‑channelactivation.

• Experience working with agencies andcross‑functionalpartners.

• Strong communicationskills and ability to work across linguistic regions (German, French, Englishrequired; Italian is a plus).

• Ability to manage multiple tasks with strong attention to detail andfollow‑through

• Curious, proactive,solution‑oriented, and comfortable operating in a small team with limited resources.

• Experience collaborating with bottler/franchise partners preferred.

What We Can DoForYou

• Hands‑onexperienceacross campaigns, channels, and categories in a dynamic market.

• Exposure to global marketing capabilities, toolkits, andcross‑marketcollaboration.

• Opportunity to influence localized brand experiencesin an important European market.

• Career growthinto Senior Brand Manager or IMX roles within Swedenor across the region.