Location: Cairo, Egypt,None,None
Who We Are:
Primary Function:
Brand Management
Analyze brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Lead creative development to motivate the target audience to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Monitor product distribution and consumer reactions
Align the company around the brand’s direction, choices and tactics along with the marketing director
Required Skills
Regional Experience & Market Insight
He is capable of developing and implementing programmatic communication plans tailored for Egypt and the MENA region, with deep understanding of market behavior and media consumption patterns.
Core Competency Framework:
Bachelor’s and or MBA degree in marketing or in business with a concentration in marketing.
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
5+ Years of experience and expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience preferably in the fragrance and or fashion industry and in the marketing field.
Easily adapt to change and be proactive in identifying problems and finding solutions.
Familiar with G-suite applications
Maa Althahab Fragrances member of Al Masmoum Group Companies is one of the largest fragrance companies in Syria despite its short journey in fragrances business, through building up the company on solid foundations using latest management concepts (Established in the beginning of the year 2006) by Mr. Abdul Hadi Al Masmoum.
Al Masmoum group was founded in 1987 in Homs – Syria, and after great success of the group in its products “perfumes and deodorants, hair care products, cosmetics and makeup, accessories” and becoming one of the leading companies in the region with four factories, the youngest brother of Al Masmoum family decided to start new line of business lunching Maa Althahab Fragrances.
Maa Althahab headquarters was first established in Syria, now we are in heart of Cairo. The company offers its products in the Egyptian market at its almost 30 branches that have been picked up in remarkable places. We are a global brand with a chain almost 100 stores all around the world. We are expanding and we are not finished developing.
Maa Althahab efforts consist in four main domains, Oil Fragrances, ready products, Oriental bottles, Franchising.
Maa Althahab within a short time, has been successfully able to acquire the satisfaction of its clients through its excellent service, quality products, special designs, and competitive prices.
Our vision:
We seek to Be a leading regional fragrance company that delivers superior results
Our mission:
We create unique, superior and economically competitive products through regional-class integration of fragrance expertise, consumer insights and brand understanding
Maa Althahab is committed to the fulfillment of our Vision through a powerful focus on Customers, People and Innovation. We apply a culture of innovation and demonstrate continuous improvement in everything.
