The Brand Manager plays a central role in driving brand consistency and commercial growth. The role will support brand communications, activation, and our D2C platform to ensure campaigns, launches, and day‑to‑day brand moments land with excellence. This role blends activation delivery, content deployment, and cross‑channel coordination, helping us keep brand momentum high and aligned with our health & wellness ambitions.
Duties to Include
1. Brand Activation Delivery (approx. 50%)
• Deliver brand campaigns and new product launches across key touchpoints (D2C platform, social channels, retailer environments)
• Translate brand strategy into activation‑ready assets (PDPs, landing pages, social assets, on‑site messaging)
• Execute activation plans for priority brand moments and health & wellness initiatives
• Optimise assets for visibility and performance using SEO and behavioural insights
2. Communications & Partnership Activation (approx. 30%)
• Support the planning and execution of PR, earned media, and external partnerships
• Manage day‑to‑day interactions with partners (nutrition collaborators, influencers, content creators, category experts)
• Ensure consistent brand messaging across earned, owned, and partner‑led channels
3. Social Activation & Community Engagement (approx. 20%)
• Support social media channel engagement and growth initiatives.
• Gather insights from our social community to strengthen brand storytelling and future activation plans
• Monitor cultural and category trends to unlock relevant, reactive activation opportunities
• Experience in brand management, digital marketing, or activation-focused roles
• Skilled at turning brand strategy into effective activation assets (email, PDPs, social, campaign content)
• Confident managing community engagement and brand‑building social interactions
• Experience supporting PR, media activity, and influencer or partner relationships
• Strong organisational skills, able to coordinate multiple workstreams and keep projects moving
• Data-aware and comfortable using performance and customer insights to improve campaigns and activation output
• Team-oriented and hands-on, with the flexibility and commitment to delivering high-quality brand experiences.
We are looking forward to your cover letter, CV as well as your potential start date and salary expectation.
ALPHAPET VENTURES DIGITISES THE PET MARKET
AlphaPet Ventures GmbH is a technology-driven brand platform that stands for the digitalisation of the pet market as well as the successful brand building and multi-channel distribution of premium pet food.
The AlphaPet Ventures brand portfolio comprises eight premium brands, including Wolfsblut, Wildes Land, PRIMUM and Müller’s Naturhof. The brands belonging to AlphaPet are sold through the in-house multi-brand shops petspremium.de and hundeland.de as well as through the mono-brand shops wolfsblut.com and wildes-land.de. Through the AlphaPet platform and the four connected eCommerce shops, AlphaPet now has direct access to over one million end customers in direct sales.
The subsidiary Premium Pet Products GmbH is the sales company and contact for all B2B partners and offline retailers. With its 20-strong office and field sales team, it already serves more than 1,200 independent specialist retailers, key accounts / partners such as Fressnapf, Hagebau, EDEKA, dm and many more – with a total of more than 13,000 connected point-of-sales.
Through its digital roots and platforms, AlphaPet Ventures has developed strong expertise in digital brand building. AlpahPet’s core areas can be summarised as (digital) brand building, multi-channel distribution and brand platform services & scaling.
