Job Description

Blackmores Group is a leading natural health company with proud Australian heritage, employing 1200 people in 11 markets across Asia-Pacific. Founded in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day.

As a purpose-led, performance-driven organisation, Blackmores Group strives to create remarkable employee experiences through supporting a diverse and inclusive culture, creating leadership that inspires high performance, and providing everyone with opportunities to achieve their professional, personal and wellbeing goals supported by our flexible work practices and family friendly policies

Purpose of role:

Brand Manager role is responsible for leading Brand Management for Blackmores Hong Kong while driving key growth pillar projects across both the Hong Kong and Taiwan markets. This role oversees end‑to‑end brand marketing — including P&L ownership, integrated above- and below‑the‑line communications, and the full New Product Development (NPD) lifecycle — to strengthen brand equity and deliver sustainable business growth

Responsibilities include:

Brand Strategy & Communication

• Develop and execute annual brand strategies and integrated communication plans across ATL and BTL channels to drive brand awareness, trial, and conversion.
• Formulate brand and trade communication strategies with well‑defined KPIs, grounded in robust consumer, shopper, and market insights.

P&L and Budget Management

• Own the brand P&L, including revenue forecasting, pricing strategy, and margin optimization.

• Manage A&P budgets with disciplined allocation to maximize ROI, campaign effectiveness, and channel efficiency.

• Monitor business performance, identify gaps, and implement corrective actions to achieve commercial targets.

New Product Development (NPD) & Innovation

• Lead end‑to‑end NPD processes, including ideation, feasibility evaluation, P&L modelling, and Go‑to‑Market (GTM) strategy development.

• Partner with regional innovation teams, supply chain, regulatory, and commercial counterparts to ensure successful product launches.

• Conduct pre‑ and post‑launch analyses to track performance, drive continuous improvement, and identify future opportunities.

Portfolio & Category Management

• Develop portfolio strategies to deliver sustainable growth, including category prioritization and long-term portfolio planning.

• Drive SKU rationalization, new product prioritization, pricing adjustments, and slow-moving inventory management to optimize assortment.

• Analyse category trends, competitive landscape, and consumer behavior to inform portfolio decisions.

Channel & Trade Marketing Collaboration

• Work closely with Trade Marketing and Sales teams to build strong customer‑centric trade programs that accelerate distribution, visibility, and sell‑through.
• Provide strategic guidance for channel-specific activations, retailer promotions, and in‑store executions aligned with brand strategy.

Compliance & Governance

• Ensure all brand activities, product claims, communications, and materials comply with regulatory, scientific, and ethical standards.

• Uphold Blackmores’ values and act as a brand ambassador in all interactions, both internally and externally

Who are you?

• Bachelor’s degree in marketing, Business Administration, or relevant and equivalent field of studies Minimum of 5 years of experience in brand management, or a related role, preferably in health, pharmacy or FMCG

• Creative thinker with the ability to develop innovative marketing strategies whilst also managing day-to-day brand operations

• Strong ownership with excellent business acumen, open-minded and result-oriented. Can work independently with good discipline
• Solid strategic thinking and project management skill with attention to details
• Good communication and interpersonal skill to collaborate with cross-functional team internally and externally
• Shows passion for winning with high agility to work with uncertainty
• High English proficiency is a MUST

• A sense of independence to work individually and as a team player, and ability to work in fast-paced environments

• Passion for growth in business and a proven track record in generating, leading and converting opportunities

Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.