Purpose of the Job

The Brand Manager will be responsible for building and strengthening the
Loom Solar brand across online and offline channels. The role involves managing
brand campaigns, digital marketing coordination, product positioning, dealer
branding, influencer collaborations, and customer engagement initiatives to
increase brand awareness, lead generation, and market share.

The ideal candidate should have strong experience in consumer branding,
digital marketing, campaign execution, and data-driven marketing strategies.

Key Responsibilities

Brand Strategy & Positioning

• 
  Develop
  and execute brand-building strategies aligned with company goals.
• 
  Create
  strong brand positioning for solar panels, batteries, and inverter
  products.
• 
  Ensure
  consistent brand communication across all customer touchpoints.
• 
  Monitor
  competitor branding, pricing, and market trends.

Marketing Campaign Management

• 
  Plan
  and execute ATL, BTL, and digital marketing campaigns.
• 
  Manage
  product launches, seasonal campaigns, and promotional activities.
• 
  Coordinate
  with creative agencies, production teams, and vendors.
• 
  Track
  campaign ROI and optimize performance.

Digital & Social Media Branding

• 
  Improve
  brand visibility on YouTube, Instagram, Facebook, LinkedIn, and Google.
• 
  Work
  with performance marketing teams to improve traffic, leads, and
  conversions.
• 
  Manage
  influencer marketing and creator collaborations.
• 
  Monitor
  online reputation and customer sentiment.

Dealer & Channel Branding

• 
  Execute
  dealer branding activities including glow sign boards, brochures, display
  units, and showroom branding.
• 
  Support
  channel partners with marketing materials and campaigns.
• 
  Standardize
  branding across distributor and dealer networks.

Content & Communication

• 
  Coordinate
  with content, video, and design teams for high-quality marketing assets.
• 
  Ensure
  strong storytelling for product benefits, customer success stories, and
  solar awareness.
• 
  Manage
  PR activities, media coverage, and awards participation.

Market Research & Analytics

• 
  Analyze
  customer insights, brand awareness, and campaign effectiveness.
• 
  Monitor
  website traffic, brand search trends, and social media engagement.
• 
  Prepare
  monthly brand performance reports and recommendations.

Key Performance Indicators (KPIs)

• 
  Brand
  awareness growth
• 
  Website
  traffic growth
• 
  Lead
  generation contribution
• 
  Social
  media engagement and followers
• 
  YouTube
  subscribers and views
• 
  Campaign
  ROI
• 
  Dealer
  branding coverage
• 
  Brand
  search growth
• 
  PR/media
  mentions
• 
  Customer
  acquisition cost (CAC)

Requirements

Required Skills

• 
  Strong
  understanding of branding and consumer marketing
• 
  Knowledge
  of digital marketing and performance marketing
• 
  Expertise
  in social media platforms and analytics
• 
  Creative
  thinking and storytelling ability
• 
  Campaign
  planning and execution
• 
  Vendor
  and agency management
• 
  Strong
  communication and presentation skills

Preferred Qualifications

• 
  MBA in
  Marketing / Branding / Digital Marketing
• 
  5–10
  years experience in brand management, preferably in consumer durable,
  electronics, EV, solar, or D2C brands
• 
  Experience
  handling large-scale digital campaigns
• 
  Knowledge
  of Google Analytics, Meta Ads, SEO, and YouTube marketing preferred

Benefits

What Loom Solar Offers

• 
  Opportunity
  to build a national solar brand
• 
  Fast-growth
  and entrepreneurial work culture
• 
  High
  ownership and leadership exposure
• 
  Performance-driven
  rewards and career growth
• 
  Exposure
  to digital-first brand building in renewable energy