Purpose of the Role
Marketing SPOC for the country. The role involves collaborating with the Regional Marketing Hub and the General Manager to drive profitable growth for focus categories by strengthening brand equity, market presence, and sales performance.
Collaborate with the Regional Marketing Hub and General Manager to define strategic direction for focus categories in Turkey.
Lead cross-agency coordination (creative, digital, PR) to create impactful 360° campaigns that enhance mind and market share.
Work closely with the sales team and suppliers to ensure timely and efficient implementation of brand plans.
Partner with the Regional Marketing Hub on end-to-end rollout of new products including consumer research, product briefing, and launch management.
Align media planning, trade marketing, and market research activities with overall brand and country strategies.
Analyze internal and external data to understand consumer behavior, brand performance, and market trends.
Oversee artwork approvals and ensure timely delivery of all marketing and product materials in compliance with brand standards.
Brand and Category Management
Trade Marketing and Merchandising
Market & Consumer Research, Media Planning
New Product Development and Launches
FMCG Packaging and Formulation Knowledge
Analytical and Negotiation Skills
Understanding of Brand Financials
Creative and Innovative
Strong Results Orientation
High Personal Drive
Process Discipline
Excellent Interpersonal Skills
Team-Oriented Mindset
Postgraduate degree in Business or Marketing
5+ years of Brand Management experience in reputed FMCG organizations
Experience in personal care products preferred
Proven expertise in Trade Marketing, Media Planning, and Market Research
We are a trusted management consulting firm with a key focus on Search and Advisory solutions. Our purpose is to engage with leading organizations and support their human capital needs. We understand the challenges that our clients face while filling a vacancy and our candidates who seem unsure about the next best opportunity. We exist to humanize the entire process and transform it into a long standing relationship.
We believe people are the most vital element of an organization hence we instill a knowledge driven approach to our work and an open mind to connect with professionals globally. We are a trusted partner to our clients at all times and in exchange get to do some well-recognized work consistently.
With our head and heart at the right place we love doing this business. We are recognized by the quality of our placements and ability to offer customized solutions to our clients. With an intent to become a catalyst of change in the human resources industry, we strive day after day to deliver better results and make this business more people oriented.
