Flora Food Group

Brand Manager

Flora Food Group  •  $130k - $150k/yr  •  Hackensack, NJ (Hybrid)  •  2 days ago
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Job Description

Location: Hybrid in Hackensack, NJ, 2-3 days in the office with shuttle offered from NYC

Compensation: $130,000-$150,000 Salary

About the Role

We’re looking for a Brand Manager with a general management mindset—someone who can lead cross-functional teams, drive business performance, and execute on innovation with excellence. This role is ideal for someone who thrives at the intersection of strategy, creativity, and operational rigor. We are a fast-paced environment that requires a start-up mentality!

You’ll be responsible for shaping the brand’s future through consumer-centric innovation, rigorous business analysis, and integrated marketing execution. You’ll work closely with Marketing Excellence, Innovation, and Commercial teams to deliver growth across the portfolio.

As part of the Flora Food Group marketing team, you’ll have the opportunity to deepen your marketing expertise, lead impactful initiatives, and grow your career in a fast-paced, purpose-driven organization.

What You'll Do

  • Lead the execution of the annual brand plan, including innovation pipeline, communications, and commercial activities.
  • Analyze business performance, including market share, household penetration, and drivers of brand gainers and drainers. Translate insights into actionable strategies.
  • Partner with cross-functional teams (R&D, Supply Chain, Sales, Finance) to deliver business objectives and resolve operational challenges.
  • Manage agency partners to deliver integrated marketing campaigns across paid, owned, and earned channels.
  • Oversee shopper marketing and national promotions to drive brand visibility and conversion.
  • Own brand budget and ensure efficient allocation of resources to maximize ROI.
  • Stay ahead of food trends, consumer behavior shifts, and emerging technologies to inform brand strategy and innovation.
  • Support team development and foster a collaborative, high-performance culture.

What You'll Do

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3–5 years of experience in brand management in the Food or Beauty industry
  • Strong understanding of digital media, content creation, and consumer engagement.
  • Proven ability to manage cross-functional teams and external agencies.
  • Analytical mindset with experience in marketing performance measurement.
  • Passion for food, innovation, and sustainability.

What’s next

If this position sounds interesting, please hit the apply button now!

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We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

Flora Food Group

About Flora Food Group

The driving force behind our success are the circa 4,700 Flora Foodies who live our purpose every day and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. With an ‘Always Day 1 mindset’. Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart. We identify the sweet spot; we relish challenge; we own it. We're agile decision-makers, with the courage to pivot, we sometimes fail fast - but learn even faster. Kindness wins. With a long-term focus on building a sustainable future, Flora Foodies show the 'Courage to Care' for each other, our communities, and the next generation. We believe in doing the right thing and 'Come As You Are' is not just a saying; it's an invitation to be authentic and bring your whole, true self to work. Difference brings angles and ideas to the party – we want you to be you. Passion fuels our Next Generation of the Food journey. Full of energy and possibility, Flora Foodies constantly raise the bar, driving the Flora Food Group and one another forwards. We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.

Industry
Manufacturing & Production
Company Size
1,001-5,000 employees
Headquarters
Amsterdam, NL
Year Founded
2018
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