Goliath

Brand Manager

Goliath  •  Guildford, GB (Onsite)  •  2 months ago
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Job Description

Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and smart collaboration.

Goliath has an entrepreneurial, fast-moving, market-driven culture, so the ability to work independently as well as part of a team is critical. You will also need to be organised, proactive, and able to work well under pressure.

Are you ready for the next step in your career? Do you have what it takes to be part of our fast-moving, creative company?

Key Tasks / Main Duties

  • Act as custodian of assigned brand(s), ensuring all elements of the brand strategy align to maximise business results.
  • Manage all aspects of the product range, working with partners to bring products to market within key milestones and budget.
  • Support the development of the brand line plan in collaboration with the Senior Marketing Team.
  • Create and maintain brand preview documents and product line plans.
  • Identify new opportunities through market and category gap analysis, becoming a true category expert.
  • Develop A&P plans in collaboration with agencies and the Senior Marketing Team to ensure cost-effective use of promotional budgets.
  • Brief and manage external agencies.
  • Oversee and manage TVC edits.
  • Build strong working relationships with licensors, working closely with the Marketing and Licensing Director; attend licence meetings and identify joint consumer and retail marketing opportunities.
  • Develop and deliver brand presentations and sales materials at key times of year (toy fairs, spring and autumn previews).
  • Plan and execute toy fair activity across the brand portfolio.
  • Demonstrate a willingness to learn, continuously building knowledge and expertise within the marketing team.

Requirements

Qualifications & Experience

  • A degree in Marketing, Business Studies, or an equivalent qualification.
  • 2–4 years’ experience, ideally within the toy, games, or entertainment industry.
  • Strong teamwork and communication skills, as we work across multiple countries.

Essential Personal Attributes

  • Strong interest in toys and games.
  • Outgoing, open, and energetic personality with a good sense of humour.
  • A professional, self-motivated, and dedicated marketer committed to continuous learning and development.
  • Strong initiative and creative problem-solving skills.
  • Ability to listen to and understand others’ perspectives and objectives.
  • Positive team player with excellent organisational and project management skills.

Benefits

What You Can Expect from Us

  • Opportunity to work on fast-paced, high-performing international brands.
  • Exposure to a multinational business with teams across the globe.
  • Freedom to make your mark on the brands you manage.
  • A fun working environment with experienced and driven colleagues.
  • Work on exciting products with plenty of variety—no two days are the same.
  • Competitive salary and company pension scheme.
Goliath

About Goliath

🎲 Welcome to Goliath – where innovation lives! 🚀 Founded in 1980, we are one of the few family-owned global toy and game companies. Our journey began with a simple mission: bringing fun to every household. Today, we stand as a creator, manufacturer, and distributor of a wide array of products that spark creativity and challenge minds. Goliath operates globally with offices in key locations around the world and does business in over 100 countries.

At Goliath, we innovate across all play categories. Our brands like The Floor is Lava, Wahu, NexCube, Sequence, Phlat Ball, Triominos, Gator Golf, Pop the Pig, Doggie Doo, Gooey Looey, and Let’s Go Fishin' have become popular household names. Our portfolio features toys, games, and outdoor products. We make these experiences from our own imaginative IPs, work together with the best inventors, and bring popular licenses to life, ensuring every product delivers a unique blend of fun, learning, and adventure.

We've expanded our family through strategic acquisitions like Pressman; JAX Games; Endless Games; Tucker Toys in the US; Vivid Toy Group in the UK; Crown & Andrews, Wahu, and Colorific in Australia; and Elephanta in New Zealand. Each addition has been a step towards diversifying our offerings and strengthening our global presence.

🔗 Connect with Us: Let's play, let's connect, and be Clever Together. Visit us at www.goliathgames.com!

Industry
Manufacturing & Production
Company Size
201-500 employees
Headquarters
Hattem, NL
Year Founded
1980
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