Job Description

E-INFRA is one of the most powerful Romanian groups, with over 28 years of activity. Through its companies — Electrogrup, Nova Power & Gas, Direct One, Netcity and WESEE — the Group operates across energy, telecommunications and civil infrastructure, covering the full value chain from infrastructure to services.

We are hiring a Brand Manager to join our marketing team. This is a senior, high-impact role focused on driving integrated campaigns, accelerating customer acquisition and strengthening brand performance across multiple business lines.

Some of the most important activities (not limited to):
Integrated Marketing & Campaign Execution

Lead end-to-end delivery of integrated campaigns (digital, offline, events), aligned with commercial priorities and market dynamics;
Coordinate digital media agencies and internal teams to ensure consistent execution across channels;
Define communication strategies for launches, activations and tactical commercial initiatives;
Ensure strong visibility and execution standards within approved budgets;

Growth & Demand Generation

Contribute to acquisition strategy through performance-driven campaign planning and delivery;
Work closely with digital media agencies and internal stakeholders to optimize funnel performance and campaign execution;
Translate commercial priorities into actionable marketing programs;
Drive qualified lead generation through creative strategy, media coordination and execution;

Brand Management & Positioning

Ensure consistent brand communication across all touchpoints;
Contribute to positioning development across Group companies;
Coordinate messaging alignment between brand communication and commercial priorities;

Agencies, Stakeholders & Execution Governance

Manage digital media, creative and production agencies across campaigns and projects;
Drive alignment across key stakeholders on campaign priorities, messaging and execution plans;
Coordinate internal teams to ensure consistent and efficient delivery;

Performance Monitoring & Optimization

Monitor campaign performance and extract actionable insights;
Evaluate results against KPIs and recommend optimizations;
Track competitive landscape and market dynamics;

What we are looking for:
Experience

5–8+ years in marketing roles (brand, digital, performance or integrated campaigns);
Proven experience delivering multi-channel campaigns end-to-end;
Strong exposure to digital marketing and performance-driven environments;
Experience working with agencies and managing campaign budgets;

Capabilities
We are looking for marketers who combine strategy with execution:

Strong integrated marketing thinking;
Solid digital and performance understanding (not execution-heavy);
Commercial mindset and results orientation;
Structured execution and ownership mindset;
Analytical thinking and optimization focus;

Requirements

Bachelor’s degree in Marketing, Business or related field;
Strong communication and stakeholder management skills;
Ability to thrive in a fast-paced environment;

About E-INFRA

In today's world, technology is king, yet it runs on infrastructure.    

Fiber optic and power cables, oil, gas and water pipelines are the essential building blocks of any modern economy.

  Infrastructure enables trade, powers businesses, connects workers to their jobs and creates opportunities for communities.

That’s where E-INFRA enters the picture.

We accelerate capabilities to bring good life, freedom and prosperity to people by providing the high-quality energy and telecommunications underlying infrastructure.

To achieve that, E-INFRA has diversified it’s investments and expertise across the infrastructure spectrum through its five subsidiaries:

Electrogrup - Infrastructure turn key projects professional services

Direct One - Fiber optic infrastructure and data carrier services

Netcity - Bucharest underground fiber-optic telecom infrastructure

Nova Power & Gas - Natural gas infrastructure distribution and trading. Power production and trading

Meet E-INFRA Family:

www.electrogrup.ro

www.directone.ro

www.net-city.ro

www.vreaulanova.ro

www.wesee.ro

Industry

Construction & Skilled Trades

Company Size

51-200 employees

Headquarters

Sector 1, RO

Year Founded

2017

Website

e-infra.ro

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