Truth Initiative

Brand Manager

Truth Initiative  •  $83k - $88k/yr  •  Washington, DC (Hybrid)  •  3 months ago
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Job Description



The Brand Manager is a member of Truth Initiative’s Marketing Department, a team which directs all marketing initiatives for the organization and EX Program – our industry leading resource that helps people quit nicotine addiction. The Brand Manager will play a key role in executing digital and social campaigns for EX Program, particularly in the influencer and partnerships space. EX Program’s collective of “quitting influencers” ranges from micro to mega/VIP talent, all of whom create content with the purpose of encouraging others to quit nicotine. The ideal candidate for this role is highly organized, in tune with youth and young adult culture, and can quickly adapt to performance analysis and insights.

DUTIES/RESPONSIBILITIES (*ESSENTIAL DUTIES):
  • Represent Truth Initiative organization and EX Program brand with external partners, including agency partners, talent, clients, etc.*
  • Manage production of influencer and partner organic and advertising content from brief to delivery, sharply maintaining internal project management systems and media trackers*
  • Work closely with internal and external creative teams to produce frequent and ongoing custom ad cutdowns
  • Work closely with analytics to translate performance data into insights and then action*
  • Monitor evolving social and influencer landscape, periodically recommending new marketing strategies and tactics
  • Manage cross-team collaboration internally with communications, PR, research, legal, and policy teams
REQUIRED QUALIFICATIONS:
  • Bachelor’s degree with 4-6 years of experience in brand marketing, including digital and social
  • Track record of successful contribution to modern media campaigns
  • Direct experience in youth or young adult marketing a plus
  • Competency in project management tools such as Monday.com and Basecamp
  • Strong personable skills as a brand ambassador
  • Proactive, confident leader
  • Comfortable in a fast-paced, data and results-driven environment
  • Highly tuned-in to youth culture and social media
  • (Not required, but preferred) Experience working with influencers and/or creators
ADDITIONAL INFORMATION   

This position is based in Washington, D.C. with a hybrid work schedule of three days in the office and two telework days.

COMPENSATION PACKAGE:

The salary range for this role is starting at $83,000-$88,000 per year on a national basis. Individual pay decisions are based on a number of factors, including but not limited to qualifications for the role, relevant work experience, skillset, internal equity, location, and certifications, consistent with applicable law. Salary is just one part of our total rewards package which additionally includes performance bonus for eligible roles, and competitive benefits. 
 Interested candidates should submit their cover letter and resume here
OR
mail application materials to:
Human Resources
Attn: Brand Manager
900 G Street, NW
Fourth Floor
Washington, DC  20001
Fax: (202) 204-5214
No telephone calls please.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability.
Truth Initiative

About Truth Initiative

At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

Our mission drives everything we do to advance public health, address inequities, and empower lives free from the physical, mental, and financial toll of nicotine dependence.

We create meaningful change at both the population and individual levels. Through our field-leading approach to behavior change and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support. By addressing systemic challenges and empowering individuals, we achieve transformative public health impact.

Our nationally recognized public education campaigns like truth® have helped drive down youth smoking from 23% in 2000 to under 2% today and reduced youth e-cigarette use to its lowest level in a decade. Our newest youth and young adult campaign, Outsmart Nicotine, introduces a new generation to our market-leading, free EX Program, equipping them with the tools, resources, and support to quit for good or never start in the first place. Following the science and data, we are focusing on young adults (18-24) where prevalence of e-cigarette use is high and dual use of cigarettes is a growing concern. Developed over 15 years ago in collaboration with Mayo Clinic, EX Program has helped millions of people build the skills and confidence to successfully quit, and our research has shown that using EX Program can increase odds of quitting by up to 40%.

Together, we are creating a movement: one that empowers people to leave nicotine behind and embrace a healthier future.

Industry
Nonprofit & NGOs
Company Size
201-500 employees
Headquarters
Washington, DC
Year Founded
1999
Website
truthinitiative.org
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