• Define brand architecture, identity, and world; translate them into impactful GTM strategies.
• Lead the brand P&L with a 5X topline growth ambition in 2 years.
• Partner with digital and offline channels to deliver seamless brand experiences across platforms; go deeper into regional nuances while preserving brand imagery.
• Dive into consumer needs, cultural trends, and market whitespace to shape winning propositions.
• Work closely with merchandising on product innovation, aligning design, science, and consumer demand.
• Leverage digital media, influencer marketing, and partnerships to scale awareness, aspiration, and conversion.
• B-school graduate with ~8 years’ experience in D2C/ high-growth brands.
• High on accountability and number ownership
• Equally comfortable with data, analysis, and creativity - connecting insights to brand storytelling
• Problem solver who can balance left-brain logic with right-brain empathy, driven to create impactful growth
• Has scaled brands in the past - tying strategy with high accountability of execution, managing stakeholders, and working closely with marketing & design teams to deliver results
At Lenskart, we believe that clear vision is fundamental to the personal development and well-being of an individual, and our aim is to build tech-enabled solutions that improve access to affordable and quality ‘Eyewear for All’. We commenced our operations in India as an online business in 2010 and opened our first retail store in New Delhi in 2013. Since then, we have scaled through both the online and offline channels and have established a presence through our retail stores, websites, mobile applications, and other channels.
