Whataburger

Brand Leader (Regional Director of Operations) - Florida

Whataburger  •  United States (Onsite)  •  1 month ago
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Job Description

Welcome to Whataburger Careers!

Our Flavor - About Whataburger

Whataburger isn’t just a restaurant — it’s a place where pride, care, love, and bold flavors come to life. Since 1950, we’ve been making a difference in the communities we serve by putting heart into every order and integrity into every opportunity.

As a Brand Leader in Operations, you’ll lead 75–100 restaurants generating over $300M in annual revenue — and guide more than 4,000 Family Members (employees). You’ll serve with heart, move the brand forward boldly, and build a culture where people grow and win as one.

Your Recipe for Impact — What You’ll Do

This isn’t just operations — it’s leadership with purpose. You’ll drive regional performance, scale team culture, and shape the future of Whataburger in markets that matter. It’s your opportunity to make a lasting impact at the table — and beyond it.

Day-to-Day Ingredients — Responsibilities

  • Lead strategy and performance

  • Own regional P&L, growth, and operational excellence

  • Role model, develop and coach inspirational leadership to uplift their teams and elevate performance

  • Champion guest experience and food quality at scale

  • Cultivate a culture where Family Members thrive and grow

  • Serve as a brand ambassador in your communities

What You Bring to the Table — Must-Have Experience

  • 10+ years of multi-unit leadership in the QSR or hospitality industry

  • Strong financial acumen and experience managing large portfolios

  • Proven people leader with a heart for mentorship and accountability

  • Track record of scaling operations with integrity and care

  • Bachelor’s degree or equivalent experience and track record

The Sauce — Pay & Perks

  • Very competitive salary + bonus

  • Opportunity to earn equity (Incentive Units)

  • Company Vehicle

  • Health, dental, vision, and 401(k) with $1/$1match up to 4%

  • Generous PTO benefits

  • Leadership and development programs

  • A high-impact role in an iconic brand that’s just getting started

Where & How You’ll Work

  • Multi-market regional oversight - must be able to travel both locally and long distances (including air and overnight travel), to worksites, meeting sites, and other locations

  • Full-time, flexible hours (some nights/weekends)

  • Must be able to report to work timely and as required by operational/business needs

  • Must possess a valid driver’s license, submit to releasing a Motor Vehicle Record check that adheres to the Whataburger standards.

  • No conflicting business ownership interests

What It Takes, Physically

  • Must be able to lift up to 15 pounds

  • Must be able to stand and sit for extended periods of time

  • Must be able to read (reports, e-mails, menu board, receipts, etc.)

  • Must be able to use computers, telephones, and office equipment

Why Whataburger?

  • Lead a $300M+ region and impact 4,000+ team members

  • Be part of a brand where internal promotion is served up as much as our #1 Whataburger

  • Shape a legacy that’s still growing — with you at the table

7165 Philips Hwy Jacksonville FL 32256-6801

Whataburger

About Whataburger

On Aug. 8, 1950, an adventurous and determined entrepreneur named Harmon Dobson opened up the world’s first Whataburger on Ayers Street in Corpus Christi, Texas. He had a simple goal: to serve a burger so big it took two hands to hold and so good that after one bite customers would say, “What a burger!” He succeeded on both counts and turned that one little burger stand into a legend loved throughout Texas and the South.

Today, each and every Whataburger is made to order, right when it’s ordered. And they’re still made with 100 percent pure, never-frozen beef and served on a big toasted five-inch bun with all “the extras” to suit your taste. Grilled jalapeños, extra bacon, three slices of cheese, no tomatoes, extra pickles? No problem. Your Whataburger will be made just like you like it, 24 hours a day, seven days a week.

Whataburger’s following has grown exponentially in its more than 75-year history, thanks to a number of features, including its famous burgers and growing list of menu items, its iconic orange-and-white-striped restaurants and its famous Fancy Ketchup.

Whataburger is more than a burger chain. It’s a place that feels like home to more than 51,000 employees, called Family Members, and millions of customers. It’s a brand built on pride, care and love. It’s a place people count on in their communities. It’s a place where goodness lives. So now with more than 1,100 Whataburger restaurants across 16 states stretching from Las Vegas to the Carolinas, road-trippers and hometown folks alike continue gathering under the big orange-and-white roofs for fresh, made-to-order burgers and friendly service.

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
San Antonio, Texas
Year Founded
1950
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